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Omnicom and Interpublic Group plan a $13.25 billion merger that would create the world's largest ad-agency company. Industry insiders say the deal reflects an ad sector under threat from Big Tech and AI. Being big matters as the industry wrestles with disruption from the might of Big Tech players and the advent of artificial intelligence. The $13.25 billion all-stock deal would merge Omnicom's creative and media-buying agencies, such as BBDO and Omnicom Media Group, with IPG's McCann Worldgroup and Mediabrands. The research firm Forrester said last year that the rise of automation could lead to the loss of 33,000 jobs within ad agencies by 2030.
Persons: IPG's McCann Worldgroup, Marcel, Publicis, Simon Nicholls, Martin Sorrell, Omnicom, hasn't, Laura Desmond, Philippe Krakowsky, Wren, Sorrell, John Wren's, Forrester, Simon Francis, Francis, creatives, John Wren, Publicis Groupe's, Maurice Levy, Spencer Platt, it's, Greg Paull, Kennedy Organizations: Industry, Big Tech, Interpublic, Wall Street Journal, Omnicom Media, Groupe, Analysts, WPP, Capital, Adobe, General Motors, Pfizer, Microsoft, Omnicom, Flock Associates, Getty, Publicis Groupe
Canaccord Genuity is hiring the former WPP dealmaker Lance Maerov to work on ad and media M&A. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Canadian investment bank Canaccord Genuity is hiring a former top dealmaker at the advertising giant WPP for its advertising and media mergers-and-acquisitions practice, Business Insider can exclusively reveal. Canaccord Genuity didn't respond to requests for comment.
Persons: Lance Maerov, , Genuity, It's, IPG, Martin Sorrell, Maerov, Sorrell, Mark Read, Andrew Scott, Weinstein, Harvey Weinstein Organizations: WPP, Service, Madison, Mars United Commerce, Publicis Groupe, Verve, Jun, Epsilon, Street, Nike, Tata Consultancy Services, Street Journal, Real Media, Weinstein Co, Vice Media Locations: British
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailPublicis Groupe's Lévy: The EU is stronger than ever despite the UK's exitMaurice Lévy, chairman of the supervisory board of Publicis Groupe, says Ukraine and Russian President Vladimir Putin have "done a very good job" of getting the solidarity of the Europeans.
There's a strong interest from acquirers in hot trends like commerce media and data consultancy. Experts predicted the companies most likely to be acquirers of advertising businesses in 2023. Many industry observers expect advertising industry M&A deal volume and value to be down next year due to volatile macroeconomic conditions. Experts across the advertising industry — from consultants, to agency executives, analysts, investors, and adtech leaders — named the companies likely to be active in the advertising M&A market in 2023 and why. Apple could make an under-the-radar adtech acquisition for its sleeping giant advertising businessIndustry insiders predict Apple has big plans for its $5 billion-and-growing advertising business next year.
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