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☆ Paralyzed by Choice: the Golden Age of Online Shopping Is Over
▼ + stars: | 2024-11-04 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +13 min

Online shopping, which the US Census Bureau estimates accounts for roughly 16% of all retail sales, theoretically makes it easier to find exactly what we are looking for. AdvertisementThe golden age of comparison shopping isn't so golden after all. Ursu has studied two factors in shopping: search costs and search fatigue. Ursu guessed that the most exhausting stage of shopping is comparison shopping — when people pore over minuscule details between products to find the best one. Related storiesIf people abandon their shopping carts because they get overwhelmed by search fatigue, it can come back to bite retailers.

Persons: We'd, It's, Barry Schwartz, Jason Goldberg, Publicis, they've, Marsh, Samantha Kleinberg, you've, moisturizer, New York University's Leonard N, Ursu, Qianyun Zhang, Elisabeth Honka, lockdowns, Lauren Ralph Lauren, Goldberg, Rufus Organizations: Ikea, Amazon, Accenture, Swarthmore College, Walmart, Shoppers, Lehigh University, Stevens Institute of Technology, Cognitive, New York, Stern School of Business, Google Locations: New, Netherlands, Wayfair

☆ WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
▼ + stars: | 2024-10-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Canaccord Genuity is hiring the former WPP dealmaker Lance Maerov to work on ad and media M&A. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Canadian investment bank Canaccord Genuity is hiring a former top dealmaker at the advertising giant WPP for its advertising and media mergers-and-acquisitions practice, Business Insider can exclusively reveal. Canaccord Genuity didn't respond to requests for comment.

Persons: Lance Maerov, —, Genuity, It's, IPG, Martin Sorrell, Maerov, Sorrell, Mark Read, Andrew Scott, Weinstein, Harvey Weinstein Organizations: WPP, Service, Madison, Mars United Commerce, Publicis Groupe, Verve, Jun, Epsilon, Street, Nike, Tata Consultancy Services, Street Journal, Real Media, Weinstein Co, Vice Media Locations: British

☆ Convenient No More: Why CVS, Walgreens, 7-11 Are in Trouble
▼ + stars: | 2024-10-21 | by ( Emily Stewart | ) www.businessinsider.com time to read: +14 min

What's more, many pharmacies serve as a convenient destination for all sorts of essentials, from aspirin to mascara. Big chains like Walgreens and CVS make their money in two main ways: selling prescriptions in the back of their stores and selling everyday goods out front. As Walgreens and CVS stores have proliferated over the past decade or so, many of their locations are basically right on top of each other. On the other end of the business, pharmacies are expensive to run. In the current landscape of commoditized pharmacies, there's no such thing as personalized service.

Persons: What's, Elizabeth Anderson, Neil Saunders, nilly, they've, Douglas Hoey, Jason Goldberg, Waits, Duane Reade, Brian Tanquilut, I've, Goldberg, Saunders, I'm, Nick Fabrizio, Steven Anderson, Fabrizio, Emily Stewart Organizations: Walgreens, CVS, Rite, Evercore ISI, Walmart, National Community Pharmacists Association, Express, Groupe, Jefferies, MTV, Cornell University, National Association of Chain Drug, Business Locations: mascara

☆ UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
▼ + stars: | 2024-10-18 | by ( Julia Hood | ) www.businessinsider.com time to read: +6 min

UBS launched its global "House of Craft" initiative at an event in New York City in October. AdvertisementIn a SoHo townhouse in New York City, UBS launched its global "House of Craft" initiative, an experiential campaign that honors the tradition of craftsmanship. AdvertisementConvening around craftNew York City's legacy of fine craftsmanship made it the choice destination for UBS's first "House of Craft" event. James Miller, who said he collects micro-brand timepieces, wore a Henry Archer watch to the "House of Craft" event. "This is a brand campaign, but it's one very clearly associated with making sure more people are positively thinking about us," he said.

Persons: —, Carmelo Anthony, Daniel Dae Kim, Ginny Wright, Audemars Piguet, Jean, Claude Biver, John McDonald, McDonald, Sergio Ermotti, Ermotti, Prophet, James Miller, Henry Archer, Julia Hood Miller, Nathan Desloover, Todd Snyder, Julia Hood, I've, Desloover, I'm Organizations: UBS, Credit Suisse, Service, NBA, Audemars, TAG, Suisse, Swiss, Publicis Groupe, Suisse hasn't, Horological Society of New Locations: New York City, Swiss, Americas, UBS's, Asia, Latin America, New York, York, Horological Society of New York, Detroit

☆ A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
▼ + stars: | 2024-10-08 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Influencer-marketing startup Dreamwell AI raised $2.3 million in a pre-seed round led by Tim Draper. The company uses AI to automate marketing tasks like influencer prospecting and outreach. A new tech startup called Dreamwell AI has its sights set on using AI to make influencer marketing run more efficiently. "First and foremost, we try to understand what's the value of this creator," Khazaal said. Startups and Big Tech alike are adding AI tools to help creators automate tasks like video editing, dubbing, and even coming up with ideas.

Persons: Tim Draper, —, Kazzy Khazaal, Dreamwell, Tim Draper's, Draper, Khazaal, they'd, Prashant Matta Organizations: Service, Business, Draper Associates, Seed Venture Fund, YouTube, LinkedIn, Big Tech, Publicis Groupe

☆ Influencer app Node's $13 million sale shows how central tech and AI have become to talent management
▼ + stars: | 2024-09-17 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

Read previewThe talent-management agency Dulcedo Group acquired the influencer-marketing app Node in a July deal that valued the company at around $13 million, Node's cofounders told Business Insider. The deal shows how important tech products, including artificial-intelligence tools, have become in the talent and marketing industries. Founded in 2008 as an agency for more traditional media talent, Montreal-based Dulcedo Group has recently been on a buying spree, announcing in November it acquired creator talent agency Influence+All and PR firm Sundae Creative. Related storiesThe cofounders ultimately connected with Dulcedo Group, which put in an offer to acquire Node. Dulcedo Group was drawn to the company's technological expertise and roster of micro influencers, Faraji told BI.

Persons: —, Node's cofounders, Cofounders Armin Faraji, Mackenzie Dérival, Faraji, Stagwell, Dérival, they're, It's Organizations: Service, Dulcedo Group, Business, Publicis, Stagwell, Sundae Locations: Montreal, Dulcedo

☆ An M&A spree in influencer marketing is boosting the creator economy
▼ + stars: | 2024-09-09 | by ( Dan Whateley | ) www.businessinsider.com time to read: +1 min

Influencer marketing and talent management are key drivers of M&A activity in the creator economy. Business Insider reviewed 15 recent deals to learn what types of influencer companies are selling. Go to newsletter preferences Thanks for signing up! French ad holding company Publicis Groupe, which has a market cap of around $27 billion, announced it acquired influencer-marketing firm Influential in July. Global marketing firm Stagwell announced its purchase of the influencer-marketing company Leaders that same month.

Persons: —, Stagwell Organizations: Business, Service, Publicis Groupe, Global

☆ Brands are so scared of culture wars and controversy that it's ripping apart the media business
▼ + stars: | 2024-08-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +12 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.

Persons: —, Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America

☆ Americans Still Shop for Luxury Items in Physical Stores, Not Online
▼ + stars: | 2024-07-23 | by ( Emily Stewart | ) www.businessinsider.com time to read: +11 min

It found that people generally have a strong preference for a brick-and-mortar experience when buying luxury items. Online luxury sales picked up during the pandemic but have since come back down to earth. The overarching theme is that many consumers haven't warmed up to shopping luxury — namely, ultra-luxe items and brands — online. AdvertisementWe try to treat luxury with the same e-commerce experience we use for paper towels, and that just doesn't work. For the most part, luxury brands prefer that customers would rather shop in-store.

Persons: Gen Z, Claire Tassin, haven't, Jason Goldberg, hasn't, Goldberg, Luca Solca, Solca, Nora Kleinewillinghoefer, Prada, Tassin, Louis Vuitton, Kleinewillinghoefer, Emily Stewart Organizations: Walmart, Morning, Moda, Groupe, Bernstein, Bain & Company, Burberry, Gucci, luxe, Companies, Amazon, Business Locations: —, Kearney

☆ French hung parliament is 'best outcome' in election scenario, Publicis chairman Maurice Lévy says
▼ + stars: | 2024-07-03 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFrench hung parliament is 'best outcome' in election scenario, Publicis chairman Maurice Lévy saysMaurice Lévy, honorary chairman at Publicis Groupe, comments on the impact of a potential Rassemblement National victory could have on businesses in France.

Persons: Maurice Lévy Organizations: Publicis Groupe Locations: Rassemblement, France

☆ AI Is Set to Dominate Cannes Lions Ad Festival This Year
▼ + stars: | 2024-06-13 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Read previewArtificial intelligence is expected to be the topic du jour at Cannes Lions this week, when the ad industry descends on the French Riviera for its annual shindig in the sun. Businesses are exploring how they can use AI to perform tasks like copywriting, research, and automating their ad campaigns. A Cannes Lions spokesperson said the festival is expecting 12,000 delegates, though many more ad execs and vendors forgo the official festivities to hobnob at the fringe events. Cannes Lions has set its own rules around AI. "Those who will win will figure out the right mix of AI plus the right influencers plus the right concepts," MediaLink's Wagman said.

Persons: —, there's, Klarna, Wayne Levings, Mark Wagman, Wagman, Jessica Apotheker, Apotheker, Scarlett Johansson, David Droga, Mira Murati, Vidhya Srinivasan, Alexander Chen, Greg James, Publicis, Anthony Yell, Razorfish, Yell, BCG's Apotheker, Queen Latifah, Lando Norris, John Legend, Chrissy Teigen, Deepak Chopra, Jason, Travis Kelce, Lenny Kravitz, Janelle Monáe, MediaLink's Wagman Organizations: Service, Cannes Lions, Lions, Business, Cannes, United Talent Agency, Google, Microsoft, Adobe, Boston Consulting Group, Palais, Accenture, OpenAI, Google Creative, North America, Publicis Groupe, influencers Locations: Americas, MediaLink, Cannes

☆ France is aiming to become a global AI superpower — but not without help from U.S. Big Tech
▼ + stars: | 2024-05-31 | by ( Ryan Browne | ) www.cnbc.com time to read: +6 min

AI everywhere at Viva TechAt Viva Tech, AI was everywhere. France boasts a strong AI research and development ecosystem, home to key facilities like the Facebook AI Research center from Meta and Google's AI research hub in Paris, as well as leading universities. He referred to H's mammoth funding round as an example of the momentum surrounding French AI right now. watch nowLevy said roughly 40% of the tech demos at Viva Tech were AI. He said that Google's recently introduced Gemma AI, a lightweight, open-source model, was developed heavily at the U.S. internet giant's Paris AI hub.

Persons: Emmanuel Macron, Yoan Valat, Eric Schmidt, Porte, Bruno Le Maire, CNBC's Arjun Kharpal, Le Maire, Etienne Grass, Capgemini, Imran Ghory, Ghory, CNBC's Andrew Ross Sorkin, Macron, Mistral, Yann LeCun, James Manyika, Google's, Maurice Levy, Karen Tso, Levy, Google's Manyika, Gemma AI Organizations: Afp, Getty, PARIS —, Viva Technology, Microsoft, Viva Tech, L'Oreal, Porte de, Facebook, CNBC, Blossom, Meta, Google, Paris, Groupe, U.S, Innovation Locations: Elysee, Paris, France, PARIS — France, China, Europe, Meta, French, U.S, Israel, Dealroom

☆ Shein's U.S. charm offensive and IPO could hinge on NRF membership. So far, it's been rejected
▼ + stars: | 2024-05-13 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +9 min

Open to allIt's unclear why the NRF rejected Shein's membership application, but according to one of the people familiar, someone with sway is strongly against the company's admittance. The NRF's board has a leadership team and an executive committee. An NRF membership application form that can be found online states: "Companies principally engaged in retailing are eligible for membership in the Federation." Two of the board members said they weren't aware of any instances where the NRF denied a retailer membership. "I don't think they are in the business of turning anyone down," one of the board members told CNBC.

Persons: Scott Olson, Matthew Shay, Courtney Reagan, CNBC Steve Dennis, Neiman, Sears, Dennis, Shein, John Furner, Bob Eddy, Mike George, Brian Cornell, Tony Spring, wasn't, Wang Ying, Ashley Sanchez, Joscelin Flores, Allen J, They've, Temu, it's Organizations: Getty, National Retail Federation, CNBC, Neiman Marcus, New York Stock Exchange, Shay, Walmart U.S, BJ's Wholesale, Qurate, QVC, Federation, Brands, Publicis Groupe, Coresight, Xinhua News Agency, Forum, World Retail, Los Angeles Times, Chinese Communist Party Locations: Whitestown , Indiana, New York City, America, U.S, New York, United States, Hamburg, Germany, Los Angeles, Paris, Davos, Switzerland, Las Vegas, Shoptalk, Fontana, Ontario Mills, Ontario

☆ Mark Penn's Stagwell Group is on the hunt for adtech as the ad company continues its acquisition spree
▼ + stars: | 2024-04-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.

Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London

It is the first advertising company to reach a major settlement over the toll of opioids in the U.S. It faced a lawsuit in at least Massachusetts but settled with most states before they made court claims against it. James' office said the materials played up the abuse-deterrent properties of OxyContin and promoted increasing patients' doses. As part of the settlement, Publicis agreed to release internal documents detailing its work for Purdue and other companies that made opioids. The first began after OxyContin hit the market in 1996 and was linked mostly to prescription opioids, many of them generics.

Persons: Letitia James, Publicis, James, Bob Ferguson, Rosetta, ” Publicis, Sackler, OxyContin Organizations: Publicis, Publicis Groupe, New York, Purdue Pharma, Washington, Purdue, State Pharmacy, U.S, Supreme Locations: Paris, U.S, Massachusetts, Connecticut

☆ Ad giant Publicis paying $350 million to settle U.S. opioid crisis claims
▼ + stars: | 2024-02-01 | by ( Kevin Breuninger | ) www.cnbc.com time to read: +1 min

The health-care division of French ad giant Publicis agreed to pay $350 million to settle claims that its past marketing efforts for drugmakers helped fuel America's opioid crisis, U.S. state attorneys general announced Thursday. Publicis Health said it will distribute $343 million of its total charge among all 50 states, as well as Washington, D.C., and five U.S. territories. "The full settlement amount should quickly and directly contribute to the States' opioid relief effort," Publicis Health said in a statement. "The fight against the opioid crisis in the United States requires collaboration across industries, lawmakers, and communities, and we are committed to playing our part," the statement said. Publicis Health noted that $130 million of its payment to the states has been compensated by its insurers.

Organizations: Publicis Groupe SA, Health, D.C Locations: Paris, France, U.S, Washington, United States

☆ Roku is set to announce Publicis exec Jay Askinasi as its next ad-sales boss
▼ + stars: | 2024-01-31 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Roku is set to announce Jay Askinasi as its new ad-sales boss, sources say. Askinasi will join from PMX, a division of the ad giant Publicis Groupe. Askinasi fills the role left vacant by Alison Levin, who left for NBCUniversal last year. AdvertisementThe streaming and smart-TV company Roku is set to announce that it has hired Jay Askinasi, a senior exec at the ad giant Publicis Groupe, to lead its global media revenue business, according to sources familiar with the matter. Askinasi would fill the role left vacant by Alison Levin, who left the streamer in November to join NBCUniversal as president of its ad-sales unit.

Persons: Jay Askinasi, Alison Levin, —, Charlie Collier, Roku Organizations: Groupe, Askinasi, NBCUniversal, Service, Business Locations: PMX

☆ Publicis just laid down the gauntlet on the ad industry by pledging to invest more than $300 million in AI
▼ + stars: | 2024-01-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

In an hour long video presentation, Publicis execs laid down the AI gauntlet to its competitors as Madison Avenue reckons with how AI technology will transform — and challenge — the ad business. It bought first-party data platform Epsilon in a $4.4 billion 2019 acquisition. "We're in such a fantastic position to leverage AI better than our competition," said Carla Serrano, Publicis Groupe global chief strategy officer in an interview. "There's no such thing as AI without great data and we have connected, proprietary data, and we're a platform company," she added. Publicis said it plans to invest 100 million euros, around $109 million, in building the AI platform in 2024.

Persons: Groupe, execs, Publicis, CoreAI, Sapient, Carla Serrano, Serrano, Michael Farmer Organizations: Business, Madison, reckons, Microsoft, Labs, Epsilon, WPP, Havas, Publicis Groupe, Google, Tech

☆ Inside WPP's multiyear plan to transform its giant media buying business GroupM
▼ + stars: | 2023-11-14 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

While GroupM always had country-level P&Ls, it previously let its individual agencies — EssenceMediaCom, Wavemaker, MSix&Partners, and Mindshare — be responsible for their own budgets. This move is the latest in Juhl's plan to make these different media agencies follow similar business practices across all of the markets in which GroupM operates. Under Juhl, GroupM centralized media delivery within a unit called Nexus and centralized all of GroupM's data and technology within a unit called Choreograph. Juhl said that despite the push to streamline its business, GroupM's individual agency brands will continue to operate as separate entities rather than a homogenous media group. WPP said last month it will reveal more details about its plans to simplify GroupM at its Capital Markets Day in January.

Persons: Christian Juhl, GroupM, Juhl, —, Publicis, EssenceMediaCom, Mindshare, Kirk McDonald Organizations: Business, Ls, MSix, Partners, Groupe, Unilever, North America, WPP Locations: GroupM, China

☆ ‘Disappointed Again’: Ad Companies Suffer as Tech Firms Clip Spending
▼ + stars: | 2023-10-30 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Ad agency holding companies say they are being hurt by more cautious technology advertising. At Meta Platforms, for instance, outlays for marketing and sales decreased 24% in the third quarter. Photo: kena betancur/Agence France-Presse/Getty ImagesSome of the major advertising holding companies are still feeling the impact of lower spending from technology clients—with some hit harder than others. Recent quarterly results from Interpublic Group , Omnicom Group , WPP and Publicis Groupe showed that many of their units are seeing more caution from some advertisers, slower project work, delayed starts of new business or other signs of a pullback.

Persons: kena Organizations: Agence France, Interpublic, Omnicom, WPP, Publicis Groupe

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

☆ Morgan Stanley names cash-rich global stocks with 'better downside protection'
▼ + stars: | 2023-08-28 | by ( Lucy Handley | ) www.cnbc.com time to read: +2 min

Morgan Stanley named a raft of European stocks with strong balance sheets, lots of cash or high shareholder returns. High cash flow and shareholder returns The bank also screened for companies with "resilient high free cash flow." "Self-financing companies should be better able to weather any prolonged macroeconomic weakness, deploying capital effectively and seizing opportunities that come along the way," Morgan Stanley said. "Cash-rich companies with high free cash flow yields should also have better downside protection, while providing upside potential if management is able to deploy its cash effectively," the bank said. Those firms also have "positive free cash flow and net income growth expected over the next 2 years," the bank said.

Persons: Morgan Stanley, Burberry, — CNBC's Michael Bloom Organizations: CNBC, JD Sports, Sanofi, Airbus, MTU Aero Engines, SAP, WPP, Publicis Groupe, InterContinental Locations: Europe

☆ The advertising winter may finally be starting to thaw
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The long advertising winter could be coming to an end in the second half of this year. There are tentative signs that the advertising winter is starting to thaw. Meta, which derives more than 98% of its revenue from advertising, reported revenue well ahead of analysts' estimates for the second quarter. To be sure, some pure-play advertising companies remain challenged. Indeed, on Thursday, the US Commerce Department said the US economy grew by 2.4% in the second quarter, which was up from 2% in the first quarter.

Persons: spenders, Kimberly, Clark, Brian Wieser, Groupe, IPG, Arthur Sadoun, It's, they're Organizations: Companies, Meta, Google, PepsiCo, Wall, Tech, Microsoft, US Commerce Department Locations: Madison

☆ How the generative A.I. boom could forever change online advertising
▼ + stars: | 2023-07-08 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +10 min

Meta, Alphabet and Amazon , the leaders in online advertising, are all betting generative AI will eventually be core to their businesses. In May, Meta announced its AI Sandbox testing suite for companies to more easily use generative AI software to create background images and experiment with different advertising copy. However, Shaked said he's "not sold on the creative piece yet," regarding Meta's nascent foray into providing generative AI tools for advertisers. Jay Pattisall, an analyst at Forrester, said several major hurdles prevent generative AI from having a major immediate impact on the online ad industry. Stacy Reed, an online advertising and Facebook ads consultant, is currently incorporating generative AI into her daily work.

Persons: Sebastien Bozon, ChatGPT, Shane Rasnak, Rasnak, Cristina Lawrence, Lawrence, Mark Zuckerberg, Andrew Caballero, Reynolds, Yarden Shaked, Shaked, Jay Pattisall, Forrester, Pattisall, Reddit, Scott McKelvey, OpenAI, McKelvey, that's, Meta, Stacy Reed, it's, Reed, they've, Ryan Reynolds Organizations: AFP, Getty, Facebook, Twitter, CNBC, Meta, Meta's, Georgetown University, Bloomberg News, Mint Mobile, Social Locations: Utah, San Francisco, Washington

☆ I'm an American millennial who quit a rewarding career to join a French company that offers great work-life balance
▼ + stars: | 2023-07-05 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Madison Taylor is a millennial living in Las Vegas and working in marketing. She works for a French company because she prefers its policies on travel, education, and time off. Her boss' support of work-life balance was something she'd never experienced before. Taylor said she appreciates its "French policies" and the ability to work from home. My boss's support of work-life balance was something I'd never experiencedTaylor says the company support has improved her mental health.

Persons: Madison Taylor, she'd, —, Taylor, I'd, I've, We're, It's, we're Organizations: Service, Publicis Groupe Locations: Las Vegas, Paris, France, Chicago, Canada

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