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☆ Booze sales fall back to earth — except for one retailer
▼ + stars: | 2024-11-04 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

That has forced Remy Cointreau, whose stock has fallen 50% for the year, to slash its full-year guidance and expects another year of double-digit declines in sales. The declines are a “normalization” within the industry, with alcohol sales nearing their pre-Covid levels, according to Marten Lodewijks, IWSR’s president for the US division. Cheaper private labels have had a boon in sales, mirroring a larger trend of customers seeking more affordable options in all aspects of their life. Aldi’s lineup is growing double digits in sales, bucking the broader industry trends of declines, Arlin Zajmi, director of national buying for adult beverages, told CNN. Aldi has seen its wine and beer sales soar.

Persons: Remy Cointreau, Pernod Ricard, Jose Cuervo, Proximo, ” Lisa Hawkins, ”, Luca Marotta, Remy Cointreau’s, Jameson, Kahula, Hélène de Tissot, Marten Lodewijks, bottlers, Arlin Zajmi, Scott Olson, it’s, ” Zajmi, ” Bryan Roth Organizations: New, New York CNN, Anheuser, Busch, CNN, Spirits, Consumers, Aldi Locations: New York, United States

☆ Seafood towers, endless Honey Deuces and $100,000 suites: How the US Open lures in high-rollers and celebrities
▼ + stars: | 2024-08-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +10 min

These are either run by the US Open’s top sponsors or available to rent privately for prices up to $100,000. Big spenders laying down the six figures to secure a suite are companies mostly from financial, insurance and legal businesses. A cabin crew staffs the suite checking people in, and the food served inside also matches its first-class offerings, with seafood towers, champagne and caviar. The Honey Deuce cocktail is served for free in many suites at the US Open. Last year, the Dutch beer used the US Open as part of its launch of Heineken Silver, its new low-carb beer.

Persons: Coco Gauff, Novak Djokovic, Charlize Theron, Justin Bieber, Kylie Jenner, Timothée, Ashe, Sarah Stier, ”, Shiz Suzuki, aren’t, Arthur Ashe, speck, they’re, Billie Jean King, Bryan Bedder, Al Guido, Maestro Dobel Tequila, Theron, Ariana DeBose, Katie Holmes, Lander Otegui, Theron “, Otegui, Paloma, Charlize Theron sips, John Angelillo, Zendaya, Bieber, Haley, Nicole Kidman, Aaron Judge, Nicola Coughlin, Essa Sulaiman Ahmad, “, ” Ahmad, Nathan Congleton, Honey, ” Aleco Azqueta, Goose, Zach Braff, Emily Blunt, John Krasinski, ” Azqueta, Bob Lynch, ” Lynch, Joe Keery, Craig Barritt, ” Pattie Falch, Silver, Taylor Fritz, Morgan Riddle Organizations: New, New York CNN, United States Tennis Association, American Express, ”, England’s Wimbledon, US, Billie Jean King National Tennis Center, San Francisco 49ers, CNN, Daily Mail, Maestro, UPI, Emirates Airline, Emirates, Yankees, Emirates ’, NBA, NBC, Getty, Bacardi, Heineken, Heineken “, Heineken Silver Locations: New York, Montauk, Bridgehampton, Queens —, Covid, Canada, ” Emirates

☆ Tennis has a hot summer coming, fueled by Zendaya, ‘Challengers’ and luxury sponsors
▼ + stars: | 2024-05-26 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +11 min

Elsa/Getty Images“We say no a lot,” admits Evan Zeder, director of global sports marketing for New Balance’s tennis and baseball units. Lacoste, the French luxury brand, was born with tennis in mind since its start in 1933. Lacoste’s polo shirts have become a major part of the “tennis aesthetic,” or the luxury athleticism #tenniscore trending on social media. Alcohol brands trying to crack the US market see the growing popularity of tennis as an opportunity to introduce themselves to drinkers. Dobel became the US Open’s official tequila sponsor last year, bringing alongs its Ace Paloma cocktail that it sells at other tennis tournaments it sponsors.

Persons: New York CNN — It’s, ”, Louis Vuitton, Loewe, Serena Williams, they’re, Bob Lynch, ” Lynch, Roger Federer, Anne Hathaway, Roland Garros, Rafael Nadal, Christophe Petit Tesson, Novak Djokovic, Williams, Naomi Osaka, Carlos Alcaraz, Iga Świątek, Coco Gauff, “, outfitter, Gauff, she’s, Aryna, Elsa, Evan Zeder, Tommy Paul, it’s “, Lacoste, René Lacoste, “ Lacoste, Catherine Spindler, Djokovic, Daniil Medvedev, ” Novak Djokovic, Mike Stobe, ” Zendaya, ” Spindler, Maestro Dobel, Dobel, Paloma, Lander Otegui, Otegui, ” Otegui, Charlize Theron, Arthur Ashe, Katie Holmes, “ It’s, it’s Organizations: New, New York CNN, luxe, Vogue, ESPN, ABC, Tennis, United States Tennis Association, Brands, MLB, MLS, NBA, Tennis Channel, Netflix, CNN, YouTube, That’s, Wimbledon, Microsoft, Nike, Adidas, Lacoste, Australian, US, USTA Locations: New York, “, Swiss, Paris, Poland, Australia, London, Chambord, Mexico, Miami, Indian Wells, Cincinnati

☆ Irish whiskies are doing the unthinkable - adding flavors
▼ + stars: | 2024-03-17 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +5 min

New York CNN —On St. Patrick’s Day, throwing back an Irish whiskey might taste different than it used to. Flavored whiskey is a $1.5 billion category and accounts for 20% of all US whiskey sales. In the past few years, flavored whiskey sales have outpaced unflavored whiskey, according to Southern Glazer’s distributors. But with younger drinkers gravitating toward punchier flavors, Irish brands “have to be much more flexible than their historical beliefs have been,” he told CNN. Flavors are “a good way to get them into the brand and into the whiskey category, and certainly into Irish whiskey,” Basford said.

Persons: Patrick’s, “, ”, Lander Otegui, Bushmills, Jameson, Conor McGregor’s, Otegui, Honey, Paul Basford, William Grant, Basford, Jack Daniel’s, Jim Beam, ” Jon Berg, ” Basford, ” Otegui Organizations: New, New York CNN, CNN, Tullamore D.E.W, Tullamore, NIQ Locations: New York, St, Southern, Tullamore D.E.W, Tullamore

☆ High spirits in Hollywood: What’s behind the boom of celebrity liquor brands?
▼ + stars: | 2024-03-09 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +8 min

New York CNN —Why does actor Aaron Paul co-own a mezcal brand? Rob Kim/Getty Images for NYCWFFIt’s an “opportunity, to be honest,” Cranston told CNN. Celebrities are attractive to the spirits space because of their clout and connections, so the industry has “the door open. Four years later they sold the tequila brand to liquor giant Diageo for $1 billion, and the industry gold rush was on. The side of a Casamigos delivery truck promoting George Clooney and Rande Gerber's tequila brand in a 2015 photo.

Persons: Aaron Paul, Bryan Cranston, —, Niro, Issa Rae, Dwayne “, ” Johnson, Matthew, Camila McConaughey, Eva Longoria, Casa Del, Kendall Jenner, Shirley Temple, Warren Beatty, Rob Kim, ” Cranston, George Clooney, Rande Gerber, George Rose, Ryan Reynolds, Conor McGregor, Jose Cuervo, Michael Yanover, Yanover, Jeff Spicer, ” Lisa Hawkins, , Drizly, Dwayne Johnson, Mike Segar, ” Andrew Chrisomalis, Tequila, Ed Mundy, ” Mundy, Sean “ Diddy ” Combs, Combs, Jennifer Lopez’s Delola, Lopez, she’s, Delola, Paul, Cranston, Dos, ” Applebee’s, ” Aaron Paul, CAA’s Yanover, “, There’s, Kylie Jenner, Kendall, It’s, I’ve Organizations: New, New York CNN, Hombres, Hollywood, Dos Hombres, Food Network New York, Food Network New York City Wine, Food Festival, CNN, Diageo, Aviation, UFC, Creative Artists Agency, ”, Reuters, Jefferies, Diddy, New York, New York City Wine, Applebee’s Locations: New York, Casa Del Sol, Food Network New York City, Hollywood, New York City, Iowa, Applebee’s

European demand is deepening a shortage of agave, the prickly plant native to Mexico's Jalisco region that's used to make tequila. Tequila prices have leapt. Compounding matters, the flow to Europe of high-quality 100% agave tequila - which has to be bottled in Mexico - has also been constrained by the supply-chain chaos from COVID-19. Michael Merolli, head of Pernod Ricard's tequila business, which includes Olmeca, said there were far fewer tequila brands in Europe than the United States, where the market was more mature and competitive, with new brands emerging every week. U.S. A-listers like Dwayne "The Rock" Johnson, Kendall Jenner and Kevin Hart have all launched tequila brands in recent years.

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