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☆ Opinion: Apple can still get back to its golden age
▼ + stars: | 2024-06-07 | by ( Opinion Jeff Yang | ) edition.cnn.com time to read: +10 min

Jeff Yang CNNNaturally, Apple has locked down the details of the revelations it plans on releasing on Monday tighter than Fort Knox. Apple CEO Tim Cook introduces Apple Vision Pro, a mixed reality headset, at Apple Park in Cupertino, CA, on June 5, 2023. What’s the songs-in-your-pocket equivalent for Vision Pro? But so far, if Apple is looking to reclaim its real-world relevance, Vision Pro isn’t it — yet. Let’s hope that at this WWDC, the company defiantly ignores last year’s laughter and continues to look, and think, different.

Persons: Jeff Yang, Bruce ”, “, CNN —, Jeff Yang CNN, OpenAI, Tim Cook, Steve Jobs, Brooks Kraft, Jobs, Cook, Ive Organizations: CNN, Conference, Apple, Huawei, International Trade Commission, Justice Department, Vision, Apple Vision, Apple Inc, Apple Watch, MacBook Air, Twitter, Facebook, mojo Locations: Asian America, America, Knox, China, Cupertino , CA, manila, WWDC

☆ Apple focusing on home robots over AI would be a 'horror show' for the company, Wedbush's Dan Ives says
▼ + stars: | 2024-04-05 | by ( Jennifer Sor | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewApple's recently announced foray into developing home robots could end up being a "horror show" for the company, according to Wedbush analyst Dan Ives. Ives thinks such a shift would be detrimental to Apple, which should instead be primarily focused on leaning into artificial intelligence. Even amid his concern around Apple's home robots, Ives remains bullish on the company's stock trajectory over the medium-term. But that projection hinges on Apple continuing to put its AI at the forefront of its priorities, the analysts suggested.

Persons: —, Dan Ives, Ives, Cook, Gene Munster, Munster, Apple Organizations: Service, CNBC, Bloomberg, Apple, Business, Department of Justice Locations: China, Cupertino

☆ Apple has been secretly building home robots that could end up as a new product line, report says
▼ + stars: | 2024-04-03 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

This device initially caught the attention of senior Apple executives years ago, though they've disagreed over whether to continue with the project, Bloomberg said. AdvertisementIt also scrapped its decadeslong, multi-billionaire car effort, Project Titan, earlier this year, shifting its focus to building AI products. After Field left the company in 2021, Bloomberg says Apple's robotics efforts zeroed in on domestic products. One idea Apple explored was a robot that could do chores like washing dishes and be used for video calls. It's not yet clear whether Apple's robots will make it to consumers.

Persons: —, They're, they've, Doug Field, Apple, It's, Apple's, Apple didn't Organizations: Service, Bloomberg, Engineers, Business, Apple, EU, DOJ, Microsoft, Google, mojo, Ford, Smart, Vision Locations: China

☆ Some of the designs for the Apple car reportedly looked like Volkswagens
▼ + stars: | 2024-03-11 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Apple reportedly pulled the plug on its decade-long EV project last month. Though we'll never see an Apple Car, we might have some insight into what could've been. Different designs for the car looked like a Volkswagen Microbus or a Canoo Lifestyle Vehicle, Bloomberg reports. Several designs for the car alternately took inspiration from the Volkswagen Microbus of yesteryear and the futuristic Canoo Lifestyle Vehicle, Bloomberg's Mark Gurman reported Sunday. VolkswagenAround 2020, the design for the car took inspiration from the Canoo Lifestyle Vehicle, per Bloomberg.

Persons: we'll, could've, —, Apple execs, Mark Gurman, Jony, Apple Organizations: Apple, Volkswagen, Bloomberg, Service, Tesla Locations: yesteryear, Apple's

☆ Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg
▼ + stars: | 2024-03-07 | by ( Matthew Loh | ) www.businessinsider.com time to read: +2 min

Apple employees called the design of their first electric vehicle the "Bread Loaf," per Bloomberg. CEO Tim Cook appeared impressed, but the "Bread Loaf" wasn't always viewed in a positive light, per Bloomberg. AdvertisementApple employees working on the tech giant's first electric car built a prototype in 2020 that they called the "Bread Loaf," a name that was at times used disparagingly. The car team used the "Bread Loaf" name "not always affectionally," according to Bloomberg reporters Mark Gurman and Drake Bennett. Apple's killing of the car project comes as the electric vehicle market slows from its initial burst of hype and sales.

Persons: Tim Cook, wasn't, —, Mark Gurman, Drake Bennett, Cook, Apple honchos, Tesla Organizations: Apple, Bloomberg, Service, Business

☆ Nvidia may leapfrog Apple in value if the iPhone maker doesn't wow investors with AI soon, analyst says
▼ + stars: | 2024-03-06 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

Apple needs to release GenAI services soon — or risk Nvidia overtaking it in value, analyst says. The prediction comes as Apple suffers a decline in iPhone sales in China. Apple is shifting its focus further towards generative AI after killing its electric car project. One key reason Apple may need to ramp up its generative AI efforts is because of iPhone sales headwinds. Leaders of the project reportedly said it nixed the car so employees on that team could instead work on generative AI.

Persons: —, Chi Kuo, Apple, Kuo, catchup, Tesla, Tim Cook hasn't, Microsoft's GitHub, Cook, Kuo didn't Organizations: Nvidia, Apple, Service, Twitter, Google, Counterpoint Research, Huawei, Microsoft, Bloomberg Locations: China

Innovation on wheelsHas Apple really crashed the car? The tech giant has killed its electric vehicle project as it pivots to artificial intelligence, prompting many observers to declare the venture a major failure for the company. Here’s a contrarian thought: That critique misses a wider point about how Apple innovates, because the company has used the project to power a whole ecosystem of products and services that have been unmitigated successes. Reports emerged about the secret effort, code-named Project Titan, in 2014, and the company has never publicly acknowledged its existence. There had been an wider internal debate about getting into the car business.

Organizations: Apple

☆ Apple's electric car crash shows even a $2.8 trillion company can't burn cash forever
▼ + stars: | 2024-02-28 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

The world was quite different when Apple quietly started its electric vehicle project in 2014. Having launched its Vision Pro mixed reality headset this month, the company has already committed itself to scaling and commercializing a technology that presents an entirely new business area. Tim Cook and Apple Vision Pro. AdvertisementThat's particularly so as competitors like Mark Zuckerberg post public teardowns of Apple's foray into mixed reality — a technology far from hitting mainstream appeal. AI and mixed reality are plenty to keep it busy for now.

Persons: Apple, Jeff Williams, Kevin Lynch, Tim Cook, Justin Sullivan, Mark Zuckerberg, Sir James Organizations: Apple, Business, Bloomberg, Apple Vision, Big Tech, Meta, Google Locations: China

☆ Apple cancels work on an electric car, reports say
▼ + stars: | 2024-02-28 | by ( Hanna Ziady | ) edition.cnn.com time to read: +2 min

London CNN —Apple has abandoned decade-long efforts to build a self-driving electric car, according to multiple media reports, calling time on a project that some saw as potentially transformative for the auto industry. The news comes as electric vehicle (EV) sales have disappointed, prompting several major manufacturers to pull back on investments. Apple had been hiring automotive executives since at least 2014 and, in April 2017, it received a permit from the California Department of Motor Vehicles to test self-driving vehicles. Two years later, it acquired Drive.ai, a self-driving car startup. In 2020, Morgan Stanley analysts said an Apple car had the potential to be “a transformative event” for the automobile and mobility industry in the coming decades, much as the iPhone disrupted the mobile phone industry.

Persons: London CNN —, Morgan Stanley Organizations: London CNN, London CNN — Apple, Bloomberg, CNN, Apple, California Department of Motor Vehicles, BMW

☆ The Apple car's apparent death is another grim sign for EVs
▼ + stars: | 2024-02-28 | by ( Hayley Peterson | Nora Naughton | ) www.businessinsider.com time to read: +3 min

Apple appears to be tapping out as car companies scramble to adjust EV plans. AdvertisementThe Apple car is dead (apparently). The scrapped plans would be a grim sign for the EV market in the US, which has suffered from flagging demand. As BI reported earlier this month, car companies are rethinking EV plans in response to softening demand for pure electric cars. Automakers shift EV plansLike Apple, US auto companies have been shifting plans to account for softer EV demand.

Persons: —, Apple's, BYD, We're, Stella Li, Li, Mary Barra, Elon Musk's Tesla, Musk, Harald Wilhelm, Mercedes Organizations: Apple, Service, EV, Bloomberg, Yahoo Finance, General, Volvo, Polestar, Benz Locations: North America

☆ The Apple car is the latest casualty in the brutal EV market
▼ + stars: | 2024-02-28 | by ( Hayley Peterson | Nora Naughton | ) www.businessinsider.com time to read: +2 min

Read previewThe Apple car is dead (apparently). The scrapped plans would be a grim sign for the EV market in the US, which has suffered from flagging demand. As BI reported earlier this month, car companies are rethinking EV plans in response to softening demand for pure electric cars. Apple's "Project Titan" car was also supposed to be an autonomous, expensive technology that most car companies have already put on the back burner. Automakers shift EV plansLike Apple, US auto companies have been shifting plans to account for softer EV demand.

Persons: —, Apple's, BYD, We're, Stella Li, Li, Mary Barra, Elon Musk's Tesla, Musk, Harald Wilhelm, Mercedes Organizations: Service, EV, Apple, Bloomberg, Business, Yahoo Finance, General, Volvo, Polestar, Benz Locations: North America

☆ Here are Wednesday's biggest analyst calls: Apple, Nvidia, Salesforce, Dell, Microsoft, Snap, McDonald's & more
▼ + stars: | 2024-02-28 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Morgan Stanley reiterates Apple as overweight Morgan Stanley said it's standing by Apple amid reports the company canceled its car project. Barclays reiterates Microsoft as overweight Barclays says investments made in advertising is a "$50 billion opportunity" for Microsoft. Goldman Sachs reiterates Salesforce as buy Goldman said it sees "upside" heading into Salesforce earnings Wednesday afternoon. Barclays initiates Weatherford as overweight Barclays says the oil services company is a "reborn industry player." Barclays upgrades Ecolab as overweight from equal weight Barclays says it has "strong visibility" for the food safety company.

Persons: Smucker, Stifel, DELL, Morgan Stanley, Apple, it's, NVDA, Goldman Sachs, Goldman, FSLR, Salesforce, Raymond James, Bernstein, Stellantis, Cantor Fitzgerald, Cantor, KBW, it's bullish, Guggenheim, McDonald's, Craig, Hallum Organizations: Apple, Barclays, Microsoft, U.S, " Bank of America, Nvidia, Bank of America, Constellation Energy, JPMorgan, Apollo, JMP, Weatherford, Bright, Holdings Locations: J.M, CY2026, Europe, UK, China, India, CEG

☆ Ex-Apple engineer sentenced to prison after pleading guilty to stealing trade secrets about self-driving car project
▼ + stars: | 2024-02-09 | by ( Ana Altchek | ) www.businessinsider.com time to read: +3 min

A former Apple engineer was sentenced to prison after pleading guilty to stealing trade secrets. Apple accused him of planning to sell trade secrets from when he worked on a car project from 2015 to 2018. AdvertisementFormer Apple employee Xiaolang Zhang has been sentenced to prison after pleading guilty to all charges of stealing trade secrets in August 2022. Apple's "Project Titan" autonomous car effort is years in the making and has faced numerous delays and pivots. An Apple car was initially rumored to come out in 2021, with speculation surrounding secret labs in Berlin and California.

Persons: Apple, —, Xiaolang Zhang, Zhang, Tim Cook didn't, wouldn't Organizations: Apple, Service, Guangzhou Xiaopeng Motors Technology, US, Office, New York Times, Northern, Northern District of Locations: Guangzhou, Berlin and California, Northern District, Northern District of California

[1/3] An American flag waves outside the U.S. Department of Justice Building in Washington, U.S., December 15, 2020. REUTERS/Al Drago/File PhotoWASHINGTON, May 16 (Reuters) - The U.S. Justice Department said on Tuesday it has charged a former Apple Inc (AAPL.O) engineer with attempting to steal the firm's technology related to autonomous systems, including self-driving cars, and then fleeing to China. Two of the cases involved what Justice Department officials called procurement networks created to help Russia's military and intelligence services obtain sensitive technology. The former Apple engineer, identified as 35-year-old Weibao Wang, formerly resided in Mountain View, California, and was hired by Apple in 2016, according to an April indictment unsealed on Tuesday. After his last day at Apple, the company discovered that he had accessed large amounts of proprietary data in the days before his departure, the Justice Department said.

☆ Apple scales back self-driving car, delays launch to 2026 - Bloomberg News
▼ + stars: | 2022-12-06 | by ( ) www.reuters.com time to read: +1 min

Dec 6 (Reuters) - Apple Inc (AAPL.O) has scaled back ambitious self-driving plans for its future electric vehicle and postponed the car's target launch date to 2026, Bloomberg News reported on Tuesday, citing people with knowledge of the matter. Apple is now planning a less-ambitious design that will include a steering wheel and pedals and only support full autonomous capabilities on highways, the people told Bloomberg. Last year, a Bloomberg report said Apple was pushing to launch its electric car as early as 2025 and refocusing the project around full self-driving capabilities. Apple's ideal car would have no steering wheel and pedals, with interiors designed around hands-off driving, the report then said. Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Shounak Dasgupta and Maju SamuelOur Standards: The Thomson Reuters Trust Principles.

La un moment dat, Apple și-a reevaluat obiectivele și a decis să se concentreze pe software. De atunci, Apple a progresat suficient încât să urmărească acum să construiască un vehicul pentru consumatori, au spus două surse anonime. Apple a refuzat să comenteze planurile sale sau produsele viitoare, potrivit descopera.ro. Tesla a avut nevoie de 17 ani înainte ca de a obține profituri din producția de automobile. Dar, în același timp, nu este un telefon mobil”, a spus o persoană care a lucrat la Project Titan.

Persons: Doug Field, Tesla, Trip Miller, Miller Organizations: Titan, Apple, Apple ., Project Titan, Capital

Search resuls for: "Project Titan"

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