When it comes to growing a business, there's definitely a wrong way to do branded merchandise. Insider spoke with small-business owners and marketing experts about how to use branded merchandise effectively. Your brand should still be incorporated subtly on any merchandise you're giving out or selling to customers, Hofman said. The Anti-Diet PlanUse swag as an incentive for marketing or sales objectivesSimply having customers use your branded merchandise can provide low-cost, word-of-mouth marketing. Sharon LevinKassis has used branded merchandise to encourage customers to share their experience with Product League on social media.

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Persons: SBOs, —, there's, Amanda Hofman, Bryan Clayton, Vistaprint, Hofman, Moriya Kassis, Julia Guignard, Kassis, it's, Clayton, Danielle Reid, Reid, Sharon Levin Kassis, She's Organizations: Small, Service, Product League, League Locations: swag