Overture is aiming to establish a baseline for maps data so that companies can use it to build and operate their own maps.
For many companies, Google 's and Apple 's maps aren't ideal, because they don't provide access to the underlying data.
For example, app makers pay per thousand Google Maps lookups through an application programming interface (API).
Apple allows access to Apple Maps for free for native app developers, but web app developers need to pay.
Overture is only offering the underlying map data, leaving it up to companies to build their own software on top of it.
Persons:
Marc Prioleau, Prioleau
Organizations:
Google, Apple, Meta, Microsoft, Amazon Web Services, CNBC