It's similar to how Google Lens directs users to suggestions based on items captured by their camera.
The tool is trained on data from PriceRunner, a price comparison service Klarna acquired for close to $1 billion.
PriceRunner competes with the likes of Amazon , Google's shopping comparison service Google Shopping, and French-founded firm Kelkoo.
Klarna users will be able to point their phone at an item of clothing or gadget and find recommendations on similar products directly within the Klarna app.
Still, regulators, not least the European Union, have become wary about the rapid advancement of generative AI technology, which generates new material in response to human inputs.
Persons:
Rafael Henrique, David Sandstrom, Klarna Sandstrom, Klarna, Sandstrom
Organizations:
Getty, Google, CNBC, Microsoft, European Union
Locations:
Swedish, PriceRunner, French, Stockholm, Europe, China, Silicon Valley