What men say, on the other hand, isn't at all telling. "This relationship is completely explained by drug reviews written by females; reviews written by males have no explanatory power." In their analysis, women tended to be more articulate and detailed in their drug reviews and experience, while men were vaguer. One 2023 study looking at Yelp reviews found that the persuasiveness of reviews by gender depended on product category. Other research, however, suggests that even for areas stereotypically seen as being in women's realm, women's reviews aren't perceived as more valuable than men's.

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Persons: It's, you've, George Ball, Kaitlin Wowak, hadn't, that's, something's, Ball, Prashanth Ravula, Emily Stewart Organizations: Indiana University Kelley School of Business, Notre Dame's Mendoza College of Business, Food and Drug Administration, Morgan State University, Business