I started to realize that Walmart and Amazon don’t have identical strategies because they aren’t going after identical customers. Walmart customers, on average, have lower incomes and are more price sensitive. Amazon customers are willing to pay more for the variety — both from Amazon itself and from the vast array of third-party sellers doing business on Amazon Marketplace. They follow everyday low pricing,” Sikdar said. Mostly it is itself the retailer.”Amazon, in contrast, puts fewer limits on its third-party sellers.

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Persons: Watson, Eric Youngstrom, Rafi Mohammed, ” Mohammed, Vrinda Kadiyali, Cornell’s, Prasad Vana, Sikdar, Walmart’s, ” Sikdar, Giles Hooker Organizations: Walmart, Amazon, Onramp, Profit, Amazon Marketplace, Dartmouth College’s Tuck School of Business, Cornell’s Johnson Graduate School of Management, Cornell, University of Pennsylvania Locations: Cambridge, Amazon, Tuck