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☆ Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
▼ + stars: | 2024-11-16 | by ( Maria Noyen | ) www.businessinsider.com time to read: +7 min

But now it appears that some luxury brands have forgotten that aim. Dukas/Getty ImagesRay of Buttermilk said that some luxury brands have been hesitant to explore collaborations as a means of engaging Gen Z consumers because they fear losing their luxury allure. The future is vintageLuxury players might be kicking themselves for alienating Gen Z consumers, but Gen Zers never forgot about luxury. But secondhand's success isn't bad news for primary luxury brands, Escribano said. Bar certain luxury products like Hermès Birkins handbags, secondhand luxury is by and large cheaper and retains a level of exclusivity, she said.

Persons: Bain, Louis Vuitton, Z, Gen Z, There's, Claudia D'Arpizio, Blanca Zugaza Escribano, Gen, D'Arpizio, LVMH, Prada, Sabrina Carpenter, Marleen Moise, Getty, Jamie Ray, Escribano, Gen Z's, Thomaï, They've, Gen Zers, Z's Organizations: Louis, Prada, Bain & Company, Industry, Bain, Business, NYU's Stern School, Gen Locations: Hermès

☆ Miu Miu is hot right now — and Prada's chic sibling is helping it buck the luxury slowdown
▼ + stars: | 2024-10-31 | by ( Maria Noyen | ) www.businessinsider.com time to read: +3 min

This was largely due to the success of its sister brand, Miu Miu. AdvertisementPrada Group is defying the luxury slowdown thanks to its Miu Miu brand. Miu Miu products, like its micro skirt, have a cult following among Gen Z consumers. Related stories"Likewise, Miu Miu would probably not be experiencing this type of growth today if it hadn't been part of a larger group," Bonini added. In a note to clients on Wednesday, Bernstein analyst Luca Solca said that the brand's current trajectory "confirms our view that the market is underappreciating the growth that Miu Miu can generate in the next 12 to 18 months."

Persons: Miu Miu, —, Kering, Miuccia Prada, Emily Ratajkowski, Hunter Schafer, Hailey Bieber, Blanca Zugaza Escribano, execs, Andrea Guerra, Prada, Andrea Bonini, Miu, Bonini, Bernstein, Luca Solca Organizations: Prada, Service, Hermès Locations: China

☆ The next time an astronaut steps foot on the moon, it could be in a Prada spacesuit. See the design.
▼ + stars: | 2024-10-16 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +5 min

Axiom Space unveiled a Prada-designed spacesuit on Wednesday at the International Astronautical Congress in Milan, where Prada is headquartered. The Prada spacesuit is designed to withstand extreme temperatures. Russell Ralston, executive vice president of extravehicular activity at Axiom Space, told Business Insider that the "critical design review" stage will begin in 2025. Advertisement"Once the AxEMU spacesuit is through NASA's CDR and qualification testing, the spacesuit will be ready for the Artemis III mission," he said in a statement. Artemis III will follow NASA's Artemis II, which is scheduled to launch no earlier than September 2025.

Persons: Artemis, —, Michael Suffredini, Matt Ondler, it's, Russell Ralston, Prada, Artemis III Organizations: Prada, Service, International Astronautical, NASA, Extravehicular, Mercury, Space, Business Locations: Milan, Houston

☆ How did the pussy-bow blouse became a political staple?
▼ + stars: | 2024-10-08 | by ( Leah Dolan | ) edition.cnn.com time to read: +8 min

Vice President Kamala Harris wore a plum-hued pussy-bow shirt to speak with 60 Minutes correspondent Bill Whitaker. A slew of newly employed women in the ‘70s and ‘80s agreed, and the pussy-bow blouse’s sudden ubiquity in offices cemented it as a symbol of corporate, second-wave feminism. Melania Trump wore a pink Gucci pussy bow blouse at the presidential debate at Washington University in St. Louis, Missouri on October 9, 2016. Rick Wilking/Pool/AFP/Getty ImagesPeople gather at Stortorget square in Stockholm showing support for Sara Danius by wearing make-shift pussy-bow blouses with scarves and neck-ties. A ‘loaded garment’But still, the pussy-bow blouse continues to divide opinion.

Persons: ” Margaret Thatcher, Miriam Stoppard, “, Thatcher, Margaret Thatcher, Tim Graham, ”, Duchess Louise de La, — King Louis XIV’s, it’s, Kamala Harris, Donald Trump, Oprah, Bill Whitaker, Harris, John T, Malloy, Richard Nixon, Helen Thomas, Ik, Meg Whitman, Proctor, Gamble’s, I’m, Nina McLemore, ’, Hilary Clinton, Elizabeth Warren, Maxine Waters, Elena Kagan, Melania Trump, Kate Moss, Johnny Depp’s, Sara Danius —, Swedish Academy —, Danius, Rick Wilking, Sara Danius, Jonas Ekstromer, Jenny Sundén, Trump, Moss, Sundén, It’s, ” McLemore Organizations: CNN, British, Democratic National Conference, CBS, Milan Fashion, PBS, Democratic Rep, Supreme, Swedish Academy, Washington University, Getty, Södertörn University, “, Stock Exchange, Fortune Locations: British, Newburgh, ” New York, Sweden, St, Louis , Missouri, Stockholm, AFP, America

☆ How Prada is beating the odds and bucking the luxury slump
▼ + stars: | 2024-09-30 | by ( Madeline Berg | ) www.businessinsider.com time to read: +10 min

"I think the 'miracle' at Prada is Miu Miu," Luca Solca, a senior analyst at Bernstein, told Business Insider. Miu Miu is doing just that. "Miu Miu is resonating with consumers because of a savvy mix of product and communication marketing," Solca said. Miu Miu has embraced stars (Sydney Sweeney and Gigi Hadid were featured in recent campaigns), which has energized its following. AdvertisementIn short — pun intended — you can't get trendier than Miu Miu right now, and being trendy is good for business.

Persons: that's, Miu Miu, Luca Solca, Bernstein, Miu, —, Moncler, Stifel's Rogerio Fujimori, Edward Berthelot, Solca, Sydney Sweeney, Gigi Hadid, Lexie Liu, Zhao Jinmai, Wu Yanshu, Miu Miu's Mary Jane, It's, Prada, Prada hadn't, Jelena Sokolova, Morningstar, Burberry, Gucci, Andrea Guerra, Raf Simons, Muccia Prada, Goldman Sachs, Gen, Scarlett Johansson, Arqué, Sokolova, Alessandro Michele, Guerra, L'Oréal, " Guerra Organizations: Prada, HSBC, Little, Business, New York Times, LVMH, Gucci Locations: Prada, Asia, China, Tokyo, Taipei, Nanjing, LVMH, Hong Kong

☆ One of Prada's red-hot brands for Gen Z luxury shoppers just posted crazy growth numbers
▼ + stars: | 2024-07-31 | by ( Lian Kit Wee | ) www.businessinsider.com time to read: +1 min

Miu Miu's revenue increased by 93% for the first half of 2024, compared to the same period in 2023. The brand is popular with Gen Z shoppers and young celebrities like Sydney Sweeney. Asia was a significant driver for Prada Group's sales in the first half of 2024. While the rest of the luxury fashion industry seems to be slowing down, Miu Miu was one brand that has not gone out of style. Miu Miu made up 23% of Prada Group's total revenue.

Persons: Miu, Sydney, Miu Miu, — Organizations: Prada, Service, Business Locations: Sydney Sweeney, Asia

☆ Two luxury companies are selling big to Japanese buyers, not just to tourists taking advantage of the cheaper yen
▼ + stars: | 2024-07-31 | by ( Lian Kit Wee | ) www.businessinsider.com time to read: +1 min

Prada Group's Japan sales rose 55% for the first half of 2024, most of it from local customers. Other luxury players are seeing more Chinese shoppers flocking to Japan. Hermès also reported strong local Japanese customer sales. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementJapan's currency might be slumping, but it hasn't stopped Japanese customers from shopping for luxury at Prada and Hermès.

Persons: Prada, Hermès, —, hasn't Organizations: Service, Prada, Prada Group, Business Locations: Japan

☆ Caitlin Clark wore a $17,000 Prada outfit to the WNBA draft. That's about 22% of her expected first-year salary.
▼ + stars: | 2024-04-16 | by ( Amanda Goh | ) www.businessinsider.com time to read: +4 min

Caitlin Clark showed up to the WNBA Draft dressed in Prada from head to toe. According to Business Insider's calculations, Clark's outfit costs $16,875 — or about 22% of her first-year WNBA salary. AdvertisementA close-up of the satin Prada outfit Clark wore to the WNBA Draft. A composite image of the Prada sunglasses and the patent leather Galleria bag that Clark wore to the WNBA draft. AdvertisementAccording to BI's calculations, Clark's Prada outfit totals up to $16,875 — or about 22% of her first-year salary in the WNBA.

Persons: Caitlin Clark, Prada, —, Clark, Sarah Stier, Prada's, Adri Zgirdea Toth, Marie Claire, Caitlin, Toth, Clark's Prada, Spotrac, Julia Marino, LVMH, Moët Hennessy Organizations: WNBA, Service, Prada, Indiana Fever ., GQ Sports, NBA, Iowa Hawkeyes, Nike, Gatorade, Olympics, Team USA, Linea, women's national football team Locations: Paris

☆ The ultimate way to quietly flaunt your wealth is still the $995 white tank top from Prada
▼ + stars: | 2024-02-28 | by ( Amanda Krause | ) www.businessinsider.com time to read: +5 min

Read previewI can almost guarantee that you own a white tank top. First debuting in 2022, Prada's signature white top is a lot like every other tank on the market. All Prada tank tops are also made entirely of cotton, according to the brand's website. Prada's tank top: the ultimate status symbolYou can't get more casual than a white tank top, so the style might not scream luxury when you first look at it. But even with a Prada logo stamped on the front, isn't a white tank top still just that?

Persons: —, Prada, that's, Miuccia Prada, Raf Simons, Victor Virgile, Kaia Gerber, Hunter Schafer, Tiziana Fabi, It's, There's, Prada Milano, Raimonda Kulikauskiene, Loewe, Miu Miu, what's, it's, Charli D'Amelio, Kendall Jenner, Ncuti, influencers, @dadouchic, it's Prada Organizations: Service, Target, Business, Prada, Vogue, Milan, prada, Harper's, MTV, Variety Locations: Italian, Milan

☆ Does your dog need a coat?
▼ + stars: | 2024-02-24 | by ( Alicia Wallace | ) edition.cnn.com time to read: +11 min

But all this begs the question: Does your dog need a coat? From high-fashion to high-performanceThere’s evidence of dog fashion and clothing throughout history — from the ancient Egyptians and 19th-century Paris dog boutiques to early 20th-century photographs of dogs wearing clothes. Prada's Re-Nylon puffer dog coat with hood comes in two colors and three sizes, $825 From PradaBut the transition from Fifth Avenue high-end and high fashion to high-performance and technical function has certainly accelerated in recent decades. Doberman Pinschers — along with sleek breeds like Greyhounds and Whippets — are prime candidates for dog coats because of their short hair, thin skin and minimal body fat. “Make sure the coat fits well for safety and they’re supervised while wearing the coat.

Persons: Jerry Klein, Klein, Godiva, Jessica Rinaldi, I’m, ”, Alan Fausel, Enoch Frères, ” Fausel, Tiffany, Bruiser Woods, ” Frank, “ Frasier, Prada, Gucci, Prada's, Peter Kearns, Batman, Robyn Baldrey, Joe Hafner, Voyagers, ” Hafner, That’s, ” Coats, Jackie Moord, Mark Makela, Nicole Wheatley, Shanoa, ’ ” Wheatley, MeadowCat, Wheatley, Minnesota’s Northwoods, Drogo, Lois Katchur, Richter, Whippets, Leon, Sypha, ” Wheatley, Jennifer Bruns, Kent Nishimura, ” Bruns, they’re Organizations: Minnesota CNN —, American Kennel Club, CNN, Boston, Boston Globe, AKC Museum, Prada, Fifth, American Pet Products Association, “, Husky, PetSmart Veterinary Services, Los Angeles Times Locations: Anoka, Minnesota, Boston , Massachusetts, New York City, Paris, Seattle, Bend , Oregon, Santa Monica, It’s, Tacoma , Washington, Ada , Michigan, Rehoboth Beach , Delaware, Anoka , Minnesota, Minnesota’s, Muncy , Pennsylvania, Washington , DC

☆ Miu Miu made ballet flats and underpants stylish again. No wonder it's the fashion brand of the year.
▼ + stars: | 2023-11-29 | by ( Amanda Krause | ) www.businessinsider.com time to read: +3 min

AdvertisementAfter a year of trendsetting, Miu Miu has been named the top fashion brand of 2023 by Lyst. The underwear, which was shown on the Miu Miu runway with tights underneath, retails for $5,800 per pair. Victor Virgile/Getty ImagesAnd that's not the only underwear-related trend Miu Miu started this year. At the time of writing, searching "Miu Miu undie" on TikTok results in videos with more than 1.5 million views. AdvertisementA satin pair of the famous Miu Miu ballet flats.

Persons: Lyst, Miu Miu, —, Miuccia, Prada, Miuccia Prada, Miu Miu's, Kendall Jenner, Olivia Rodrigo, Amy Sussman, Emma Corrin, Miu, Victor Virgile, Edward Berthelot Organizations: Service, Lyst, Paris, Target Locations: Italian, Paris

☆ Luxury fashion house Prada will be designing NASA's new spacesuits so astronauts can fly in style
▼ + stars: | 2023-10-08 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

Prada and Axiom Space are collaborating to create NASA's new spacesuits for its 2025 lunar mission. Prada engineers will develop design features and adapt materials to the harsh climate around the moon. NASA revealed in 1974 that spacesuits are costly and that it spent $15 to $20 million on them at the time. AdvertisementAdvertisementItalian luxury fashion house Prada is collaborating with commercial space company Axiom Space to design NASA's new spacesuits for its Artemis III mission in 2025 so astronauts can fly in style, Prada and Axiom Space announced Wednesday. NASA hired Axiom Space in June 2022 to build its latest spacesuits after revealing it had spent $420 million since 2017 trying to develop its own suits.

Persons: Prada, —, Artemis, Michael Suffredini Organizations: NASA, Service, Space, Extravehicular

☆ Prada and Axiom Space collaborate to design NASA's lunar spacesuits
▼ + stars: | 2023-10-04 | by ( ) www.reuters.com time to read: 1 min

Prada signage is seen at their store at the Woodbury Common Premium Outlets in Central Valley, New York, U.S., February 15, 2022. REUTERS/Andrew Kelly/File photo Acquire Licensing RightsMILAN, Oct 4 (Reuters) - Italian luxury group Prada (1913.F) and Texas-based startup Axiom Space will collaborate to design NASA's lunar spacesuits for the Artemis III mission planned for 2025, the two companies said on Wednesday. Prada's engineers will work alongside the Axiom Space systems team throughout the design process, developing solutions for materials and design features to protect astronauts against the challenge of space and the lunar environment, they said in a joint statement. Axiom has a contract with U.S. space agency NASA to develop spacesuits for use on the moon and other space programmes. Reporting by Elisa AnzolinOur Standards: The Thomson Reuters Trust Principles.

Persons: Andrew Kelly, Artemis, Elisa Anzolin Organizations: Prada, Woodbury, REUTERS, U.S, NASA, Thomson Locations: Central Valley , New York, U.S, Texas

☆ Prada and Axiom Space Collaborate to Design NASA's Lunar Spacesuits
▼ + stars: | 2023-10-04 | by ( Oct. | At A.M. | ) www.usnews.com time to read: 1 min

MILAN (Reuters) - Italian luxury group Prada and Texas-based startup Axiom Space will collaborate to design NASA's lunar spacesuits for the Artemis III mission planned for 2025, the two companies said on Wednesday. Prada's engineers will work alongside the Axiom Space systems team throughout the design process, developing solutions for materials and design features to protect astronauts against the challenge of space and the lunar environment, they said in a joint statement. Axiom has a contract with U.S. space agency NASA to develop spacesuits for use on the moon and other space programmes. (Reporting by Elisa Anzolin)

Persons: Artemis, Elisa Anzolin Organizations: MILAN, Prada, U.S, NASA Locations: Texas

☆ Fringes and slime at Prada Milan Fashion Week show
▼ + stars: | 2023-09-21 | by ( ) www.reuters.com time to read: +2 min

[1/5] A model presents a creation from the Prada Spring/Summer 2024 collection during Fashion Week in Milan, Italy, September 21, 2023. REUTERS/Alessandro Garofalo Acquire Licensing RightsMILAN, Sept 21 (Reuters) - Models walked amid slime falling from the ceiling at Prada's catwalk show on Thursday, as the Italian luxury label presented its latest womenswear collection at Milan Fashion Week. Designers Miuccia Prada and Raf Simons opened the Spring/Summer 2024 show with an all-grey shirt and shorts look, worn with a patterned scarf on top. Milan, which will host shows by other fashion heavyweights including Giorgio Armani, Gucci, Dolce & Gabbana and Versace, is the third leg of the month-long Spring/Summer 2024 catwalk calendar that began in New York in early September. Milan Fashion Week runs until Monday.

Persons: Alessandro Garofalo, Miuccia Prada, Raf Simons, Miu Miu, Scarlett Johansson, Emma Watson, Benedict Cumberbatch, Vincent Cassel, Simons, Fabio Zambernardi, Giorgio Armani, Gucci, Versace, Marie, Louise Gumuchian, Elisa Anzolin, Christina Fincher Organizations: Prada, REUTERS, Milan Fashion, Dolce, Milan, Thomson Locations: Milan, Italy, Hong Kong, New York, London, Paris

☆ Prada sees solid revenue growth for 2023 after beating expectations last year
▼ + stars: | 2023-03-09 | by ( ) www.reuters.com time to read: +1 min

MILAN, March 9 (Reuters) - Italy's Prada said on Thursday it expects revenue growth to outpace rivals this year, after sales exceeded analyst expectations in 2022 thanks to a strong performance in Europe. "In 2023, we expect revenue growth to remain solid and above market average," Prada's new Chief Executive Andrea Guerra said in the statement, adding that China had started again to be "an engine of growth". Prada said net sales grew 63% in Europe with a strong performance across the region, sustained by local demand and an upturn in tourism throughout the year. Revenue growth in the Americas stood at 22% with a "normalisation" in the second half of last year. The growth in Asia Pacific was hit by the lockdowns in China, but the strong performance in South Korea and South East Asia helped to contain the decline.

☆ Prada brings blooming flowers to designs at Milan Fashion Week
▼ + stars: | 2023-02-23 | by ( ) www.reuters.com time to read: +1 min

[1/6] A model presents a creation from the Prada Fall/Winter 2023/2024 collection during Fashion Week in Milan, Italy, February 23, 2023. REUTERS/Alessandro GarofaloMILAN, Feb 23 (Reuters) - Florals bloomed on skirts, shoes and from the ceiling at Italian designer label Prada's Milan Fashion Week show on Thursday. Designers Miuccia Prada and Raf Simons turned wedding dresses into everyday looks, opening their autumn/winter 2023-24 catwalk presentation with a range of long and short white skirts embellished with white flowers and paired with knits. Models wore shirts with stick-out shoulders, knits and jackets with colourful inside collars, and pastel-coloured cigarette trousers paired with ribbed tops. Milan Fashion Week is the third leg of the month-long catwalk calendar, during which designers present their autumn/winter 2023-24 collections.

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