NEW YORK — Macy's , the 165-year-old department store chain, is looking for ways to keep up with the newer kids on the block.
On Wednesday, it showed off its newest private brand, On 34th, at its Macy's Herald Square flagship.
The brand, named after the legacy store's Manhattan location, is made of up of women's clothing and accessories.
The department store operator cut its full-year outlook last month, after seeing consumers pull back on purchases of clothing and other items.
Some of Wall Street's worries are company-specific, as investors question whether the legacy department store can keep up with shoppers' changing tastes.
Persons:
Tony Spring, Jeff Gennette, Nata Dvir, Gennette, Macy's
Organizations:
NEW, Target, Herald, Consumers
Locations:
Manhattan