A BMW executive told Autocar magazine the company will be ending its $18-a-month heated seat subscription.
That includes the roughly $18 monthly fee — or $180 annually — to activate heated seats, which come pre-installed in these cars.
"We thought that we would provide an extra service to the customer by offering the chance to activate that later, but the user acceptance isn't that high," Nota told Autocar during the IAA Mobility conference in Munich.
Despite scrapping the seat-warming charges, Nota told Autocar the company still plans to go ahead with charging for other features — like $20-a-month driving assistance software.
Automakers Ford and General Motors set a target annual revenue of at least $20 billion from software services by 2030.
Persons:
Pieter Nota, It's, Nota, Trevor Noah, General Motors
Organizations:
BMW, Autocar, Service, IAA Mobility, Daily, Ford, General
Locations:
Wall, Silicon, Munich