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A BMW executive told Autocar magazine the company will be ending its $18-a-month heated seat subscription. That includes the roughly $18 monthly fee — or $180 annually — to activate heated seats, which come pre-installed in these cars. "We thought that we would provide an extra service to the customer by offering the chance to activate that later, but the user acceptance isn't that high," Nota told Autocar during the IAA Mobility conference in Munich. Despite scrapping the seat-warming charges, Nota told Autocar the company still plans to go ahead with charging for other features — like $20-a-month driving assistance software. Automakers Ford and General Motors set a target annual revenue of at least $20 billion from software services by 2030.
Persons: Pieter Nota, It's, Nota, Trevor Noah, General Motors Organizations: BMW, Autocar, Service, IAA Mobility, Daily, Ford, General Locations: Wall, Silicon, Munich
BMW on track for 2023 target despite slight Q1 sales fall
  + stars: | 2023-04-11 | by ( ) www.reuters.com   time to read: +2 min
[1/2] An electric-powered BMW iX xDrive 50 car is seen during a media preview at the Auto Zurich Car Show in Zurich, Switzerland November 3, 2021. By region, BMW only saw sales growth in the United States, with an 11.4% increase to 89,750 car sales. BMW remained confident about its 2023 guidance despite a "challenging business environment", the company said in a statement. "The BMW Group is on track for slight sales growth in the full year 2023," said Pieter Nota, management board member responsible for customer, brands and sales. Electric vehicle sales in BMW's core brand more than doubled in Q1 year on year to 55,979 units.
BMW sales fall slightly in Q1
  + stars: | 2023-04-11 | by ( ) www.reuters.com   time to read: 1 min
Companies Bayerische Motoren Werke AG FollowApril 11 (Reuters) - BMW (BMWG.DE) delivered 588,138 vehicles in the first quarter of this year, down 1.5% on the previous year, the German carmaker said on Tuesday. Electric vehicle sales rose 83.2% year-on-year to 64,647, it added. "The BMW Group is on track for slight sales growth in the full year 2023," said Pieter Nota, management board member for customer, brands and sales. "The main growth drivers in 2023 will be fully-electric vehicles and models from the high-end premium segment," he added. Reporting by Andrey Sychev, Editing by Rachel MoreOur Standards: The Thomson Reuters Trust Principles.
Full-year deliveries were down 4.8%, with Europe and China hardest hit by supply chain troubles that curbed output, particularly in the first half of the year. But sales bounced back in the fourth quarter as the group rejigged supply chains in Europe and lockdowns were lifted in China. Sales of fully electric vehicles also performed well, more than doubling to 215,755 over the year. BMW weathered the early days of the COVID-19 pandemic better than competitors, achieving record sales in 2021. The carmaker now plans to to move to a direct sales model in 24 European markets, with agents acting as sales representatives, it said in Tuesday's trading update.
BMW brand delivers 2.1 million vehicles in 2022
  + stars: | 2023-01-10 | by ( ) www.reuters.com   time to read: 1 min
BERLIN, Jan 10 (Reuters) - The BMW (BMWG.DE) brand delivered 2.1 million vehicles in 2022, down 5.1% from the previous year, but still maintained its number one position in the global premium segment, the company said on Tuesday. The BMW Group delivered 2.4 million vehicles, a 4.8% decrease from last year. The Group was able to more than double the sales of fully-electric vehicles to 215,755 units. "We are confident we can build on this success in 2023, as we continue to see particularly high order intake for our fully-electric models," said Pieter Nota, member of the board of management of BMW AG responsible for customer, brands and sales. Writing by Miranda Murray, editing by Rachel MoreOur Standards: The Thomson Reuters Trust Principles.
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