Carvana PPA Tour Courtesy: Carvana PPA TourProfessional Pickleball is getting a dedicated home: The Tennis Channel.
"It's going to create so much more access for people," PPA Tour owner Tom Dundon told CNBC.
The pair will also create pickleballtv, a 24/7 standalone free, ad-supported streaming channel featuring matches as well as entertainment surrounding the sport.
Dundon added it's a 50-50 partnership between the two entities, noting the PPA Tour will put the capital in and Tennis Channel will bring its production and media expertise.
He foresees the joint venture propelling further media rights deals with the help of Tennis Channel executives that are familiar with TV carriage negotiations and building up streaming platforms.
Persons:
Pickleball, Tom Dundon, Sinclair, Dundon, Read, Ken Solomon
Organizations:
Tennis Channel, PPA, Tennis, CNBC, Disney, ESPN, Paramount, CBS, Prime, Fox, Apple, Major League Soccer, MLS
Locations:
U.S, Pickleball.com