A small portion of Reddit's U.S. user base will have access to the Reddit Answers feature as part of an initial test before the company rolls the feature out more broadly. Reddit Answers is available via a new button on the company's homepage. Reddit Answers is more "about building a bridge to the content than it is about being a replacement for it," said Piantino. People will be able to use Reddit Answers to query any topic except those deemed NSFW, or not safe for work, Piantino said. With Reddit Answers, the company may be able to get more users to search for Reddit content on the platform, reducing the company's reliance on Google for traffic.

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Persons: Steve Huffman, Piantino, Huffman, Reddit, Reddit isn't Organizations: Reddit, WSJ Tech, Wall, BMW, CNBC, Google Locations: Laguna Beach , California, U.S