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Search resuls for: "Photography Lukas Wassmann For Wsj. Magazine"


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Jean Arnault was standing in a gilded, mirrored room of Paris’s Musée d’Orsay showing off Louis Vuitton’s newest watch model to a clutch of experts one July morning. The thin unisex watch, named the Tambour, was the result of almost two years of work. But the most valuable Tambour in the building wasn’t on display with the others. His version was made of a rare metal, tantalum. “We’re only going to make one,” Arnault said.
Persons: Jean Arnault, Louis, We’re, ” Arnault,
Jean Arnault Has New Goals for Louis Vuitton Watches. Profit Isn’t One of Them. The youngest son of Bernard Arnault is taking a risk at the LVMH brand: Making a more expensive product—and making it harder to find. “We’re not going to make a ton of money with this. It’s not going to be highly profitable at all, but it’s really about making sure that we switch the message,” says Jean Arnault of the brand’s new strategy.
Persons: Jean Arnault, Louis Vuitton, Bernard Arnault, “ We’re, It’s,
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