The start of a new year has brought a new round of diet, nutrition and wellness marketing campaigns—and a hot new ingredient that has grabbed the attention of marketers and consumers.
The latest “it” ingredient is sea moss—a type of red algae that has become a viral phenomenon.
It is being endorsed by celebrities and online influencers who point to its supposed beauty and health benefits, and brands are rushing to introduce products such as skin-care products and nutritional supplements featuring the plant.