Read previewMemes and celebrity endorsements have already set the tone for Kamala Harris' presidential campaign.
Kamala HQ instead posted a Venn diagram, with the two outer circles, "Biden HQ" and "Kamala HQ" merging to form "holding Trump accountable."
Across the social media landscape, the energy is palpable, said David Karpf, a professor of media and public affairs at George Washington University.
"When you've got a good social media team that has arrived at a cultural moment and pent-up enthusiasm, they get to play with it."
While Harris' team is focusing on younger voters and voters of color, the appeal of social media transcends age, North said.
Persons:
—, Kamala Harris, Joe Biden, Biden's, Kamala, Harris, Biden, Kamala HQ's, kamala, Hawaii Sen, Brian Schatz, y8baSx44FL — Brian Schatz, Jared Polis, David Karpf, Obama, Karpf, you've, It's, Karen North, Charlie XCX, Hillary Clinton —, Hillary Clinton, Phoenix Andrews, Trump, Logan, Dana White's, They've, Gen Z
Organizations:
Service, Business, Trump, George Washington University, USC Annenberg, University of Aberdeen, UFC
Locations:
Hawaii, Colorado