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Working at Google for 12 years changed how Frederik Pferdt approaches his work and his daily routine. As the tech giant's first-ever Chief Innovation Evangelist, Pferdt sought to create a more cohesive structure for nurturing creativity across divisions. Pferdt created the company's Innovation Lab and co-founded the Google Garage, where he encouraged thousands of employees to collaborate and experiment on fresh ideas. Before deciding to leave Google in 2022, he learned several important lessons, including from co-founders Larry Page and Sergey Brin, he tells CNBC Make It. But his top three lessons aren't just useful for tech workers: They can help anyone "live a more meaningful life," he says.
Persons: Frederik Pferdt, Pferdt, Larry Page, Sergey Brin, aren't Organizations: Google, CNBC, Stanford Locations: San Francisco
A former Stanford University adjunct professor of design thinking, Pferdt worked at Google for 12 years, serving as its first-ever "chief innovation evangelist." "Everybody talks about innovation, and you could obviously see a lot of innovation happening. To spot future opportunities, you have to embrace the unknown by thinking optimistically to find potential good in a new, possibly even scary, situation. To spot future opportunities, you have to embrace the unknown by thinking optimistically to find potential good in a new, possibly even scary, situation. Compulsive curiosity: Pferdt's own curiosity inspired him to find out how he could help streamline innovation at Google.
Persons: Frederik Pferdt, Pferdt, optimistically, Organizations: Google, Stanford University, CNBC
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