The TikTok app logo is seen in this illustration taken August 22, 2022.
News organizations are competing with TikTok and other social media platforms for consumers' attention and advertisers' budgets, with many seeking ways to engage TikTok’s large and coveted Gen Z audience.
Meta (META.O)-owned Facebook is the most popular social media platform for news, with 30% of Americans saying they regularly access news there, followed by YouTube with 26%, Instagram with 16% and TikTok with 14%, Pew found.
Regular news consumers on Nextdoor, Facebook, Instagram and TikTok are more likely to be women, Pew found, while regular news consumers on Reddit, X, LinkedIn and Alphabet (GOOGL.O)-owned YouTube are more likely to be men.
Under owner Elon Musk, regular news consumers on X, the platform formerly named Twitter, are roughly split politically, with 46% Republican or Republican-leaning, and 49% Democrat or Democratic-leaning, according to Pew.
Persons:
Dado Ruvic, Pew, Elon Musk, Helen Coster, Jan Harvey
Organizations:
REUTERS, Pew Research Center, Meta, Facebook, YouTube, Republican, Democratic, Pew, Thomson
Locations:
U.S