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☆ Almost half of child-free Americans under 50 don't think they'll ever have kids. Most of them say they just don't want to.
▼ + stars: | 2024-07-30 | by ( John Towfighi | ) www.businessinsider.com time to read: +4 min

Fifty-seven percent of those Americans younger than 50 without children said the major reason they won't have any kids is that they just don't want to. Pew looked at Americans ages 50 and older who don't have children and Americans between 18 and 49 who don't have children and say it's unlikely they will. Meanwhile, 36% of Americans under 50 and without kids said they can't afford to have children. Related storiesAmericans under the age of 50 without kids were nearly four times more likely than Americans over the age of 50 without kids to cite environmental concerns as a major reason not to have children. Americans without kids say they have more time for their careersMany Americans without kids told Pew that the decision lets them focus more on their careers, save money, and have time to engage in social life.

Persons: —, Pew, Nicole Valdez, DINKWAD Organizations: Service, Pew Research, Business, CDC Locations: jtowfighi@businessinsider.com

☆ What Americans say they want on climate versus what Biden and Trump are offering
▼ + stars: | 2024-07-18 | by ( Catherine Boudreau | ) www.businessinsider.com time to read: +6 min

President Joe Biden and former President Donald Trump couldn't be farther apart when it comes to climate action. Trump and his pick for vice president, Sen. JD Vance of Ohio, are both climate deniers. By contrast, the Democrats unveiled a platform that said it would build on the Biden administration's unprecedented spending on renewable energy and the green workforce while cracking down on the oil-and-gas industry. The center conducted the survey with the Yale Program on Climate Change Communication. The majority of Americans support climate actionMaibach said the shift among Republicans shouldn't distract from the fact that the majority of Americans support many of Biden's climate policies.

Persons: Joe Biden, Donald Trump couldn't, Trump, isn't, Sen, JD Vance, pollsters, Edward Maibach, Maibach, shouldn't, Karoline Leavitt, Biden, Alec Tyson, Tyson, Donald Trump Organizations: Service, Republican National Convention, Democrats, Biden, Business, America, George Mason University, Yale, GOP, Republicans, Pew Research Center, Pew, —, Trump, China Locations: Milwaukee, Ohio, China, Caribbean and Texas, America, Ukraine

☆ Forget right or left. Voters are sick of whoever's in charge.
▼ + stars: | 2024-07-04 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Though some say right-wing movements are on the rise globally, in this year's elections, that's not universally the case. Andy Soloman/UCG/Universal Images Group via Getty ImagesIn short, voters are just fed up — no matter who's in charge. Voters want a chanceGlobally, it's not hard to see an anti-establishment, anti-incumbency trend playing out. So-called "double haters" — voters who dislike both Trump and Biden — have made up an influential chunk of the electorate in recent polls.

Persons: —, that's, Brian Greenhill, Rishi Sunak's, Andy Soloman, Greenhill, Keir Starmer, Rishi, Emmanuel Macron's, Narendra Modi's, Yoon Suk, Joe Biden, Donald Trump, de, Richard Wike, Sweden —, Wike, Mike Kemp, there's, Biden —, Biden, it's Organizations: Service, Business, SUNY, Environmental, Getty, Voters, Labour, Conservative Party, Reuters, African National Congress, NPR, de Maismont, Pew's, Research, Pew Research, Trump Locations: India, France, SUNY Albany, South Korea, —, United States, AFP, Canada, Germany, Greece, Italy, Japan, Netherlands, Spain, Sweden, America

☆ TikTok is the top social-media app Americans trust for news, according to new data
▼ + stars: | 2024-06-14 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Read previewCongress is terrified that TikTok could be deployed as a disinformation tool to shape Americans' views of current events in China's favor. Respondents who said they consumed news also tended to be less concerned about the accuracy of the news information they found on TikTok compared to other social apps. According to Pew's survey, 25% of X users said that getting news was a "major" reason they used the platform, and 15% of TikTok users also reported that getting news was a "major" reason for why they're on TikTok. Meanwhile, TikTok is also leaving users feeling the least "worn out" by the amount of news they see on the platform compared to the other apps. The news content that reaches TikTok users is often not from accounts run by traditional news organizations like The New York Times or the Washington Post.

Persons: —, It's, TikTok, Instagram, Joe Biden, ByteDance, Donald Trump, it's, influencers, Kelsey Russell Organizations: Service, Pew Research Center, Business, Facebook, The New York Times, Washington Post Locations: China, Israel, TikTok

☆ Up to 65% of workers with these jobs are middle class—and some don't require a bachelor's degree
▼ + stars: | 2024-06-11 | by ( Kamaron Mcnair | In Kamaronmcnair | ) www.cnbc.com time to read: +3 min

But the middle class may be more occupationally ambiguous, especially since a middle class income can range from $49,720 to $149,160 in the U.S., according to Pew Research's definition and based on the latest Census Bureau income data. Pew defines the middle class as households earning between two-thirds and double the median income, which was $74,580 in 2022, according to the U.S. Census Bureau. Since over half of U.S. households were estimated to be in the middle class as of 2022, Pew says, it makes sense the jobs that offer those middle class incomes would vary. But some positions and industries tend to have higher shares of middle class workers. Notably, many of the jobs that are likely to ensure a middle class salary may not require a college education.

Persons: Pew Organizations: Pew, . Census, Survey, Armed, Workers, Bureau of Labor Statistics, Department of Defense, Public, CNBC Locations: U.S

☆ Facebook has a plan to win over Gen Z. Don't laugh.
▼ + stars: | 2024-06-04 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

In a 2023 Pew survey on teen internet use, only about one-third of US teens ages 13 to 17 said they used Facebook. Compare that with Pew's 2014 survey, when 71% of teens said they used Facebook. AdvertisementSecondly, Facebook is hoping to lure back young adults with offerings like Marketplace, Dating, Groups, and Events. And I don't think Facebook Dating is a huge hit. I know it seems improbable that Facebook could become cool for Gen Z, but don't count it out — they just might pull this off.

Persons: Meta, —, Elon Musk's, I'm, Instagram, Mark Zuckerberg Organizations: Service, Facebook, Pew, Facebook —, Meta, Craigslist, mojo, TikTok

☆ These 10 places have the largest shares of middle class residents in the U.S.—4 are in the Midwest
▼ + stars: | 2024-06-04 | by ( Kamaron Mcnair | In Kamaronmcnair | ) www.cnbc.com time to read: +1 min

Depending on where you live, what's considered a middle income may not actually afford you a middle class lifestyle. Still, over half of U.S. adults self-identify as middle class or upper-middle class, according to a 2024 Gallup Poll. The organization defines middle class as income between two-thirds and double the national median household income, after incomes have been adjusted for household size. Middle income residents make up 65% of the population in Dover, Delaware — the largest share of over 200 metropolitan areas Pew analyzed. There, you need to earn between $36,292 and $108,876 a year to be considered middle class.

Persons: what's Organizations: Pew Research, Pew, . Census, American, Survey Locations: U.S, Dover , Delaware

☆ For Millennials, Living Alone Is Status Symbol Milestone
▼ + stars: | 2024-05-25 | by ( Juliana Kaplan | Rosalie Chan | ) www.businessinsider.com time to read: +14 min

That's helping establish a new millennial milestone for some: Ditching roommates, moving out from the family home, and landing on living alone. Business Insider's analysis of American Community Survey microdata from IPUMS found that 10.5% of millennials lived alone in 2022. Per BI's analysis of American Community Survey data via IPUMS, 16% of millennials lived with at least one parent as of 2022. (The data doesn't specify if that means they're living with their parents or if their parents are living with them.) Subsidized solo livingSome lower-earning millennials are able to get assistance reaching the solo-living milestone — but it's not always easy.

Persons: Jess Munday's, Jess Munday's San Francisco, Munday, " Munday, I'm, it's, IPUMS, millennials, Bella DePaulo, they've, DePaulo, she'd, Jess Munday, Dara Feller, Aria Velasquez, they're, " Velasquez, Velasquez, Erica Charles, she's, Charles, Rick Fry, Fry, She'd, She's, Clibborn, Sydney Krantz, He's, —, homeownership Chaz Zimmer, Chaz Zimmer, Adrianna Newell, Tomasz Piskorski, Piskorski, Zimmer hasn't, Zimmer, he's, James Paniagua, Paniagua, snagging, Julia Mazur, Kathy Pierre, Pierre Organizations: Business, American, Survey, Pew, BI Garak, BI, Subaru, Columbia Business School Locations: Jess Munday's San, Francisco's, San Francisco, Chicago, Washington ,, IPUMS, Florida, California, Waverly , New York, homeownership, Oakland , California, Los Angeles, Oakland, London, Austin, Charlotte , North Carolina, Charlotte

☆ Does college still pay? Workers without a degree are doing better than they have in years, report finds
▼ + stars: | 2024-05-23 | by ( Jessica Dickler | ) www.cnbc.com time to read: +3 min

watch nowOutcomes for workers without a degree are improvingIn fact, young adults without a college degree are doing better than they have in years, according to Pew's analysis of government data. Since then, circumstances — and earnings — have continued to rise for workers with just a high school diploma or some college. Improving job opportunities for "new-collar" workers without a degree continues to drive more students away from college. Finishing college puts workers on track to earn a median of $2.8 million over their lifetimes, compared with $1.6 million if they only had a high school diploma, Georgetown's report found. Adults with at least a bachelor's degree report higher financial well-being than adults with lower levels of education, according to a Federal Reserve study on economic well-being of U.S. households.

Persons: Fry, —, Hafeez Lakhani, There's, Pew, Paul Steiner Organizations: Labor, Georgetown University Center, Education, Federal, College, ECMC Group, Virginia's Fairfax County Public Schools, Community Education Locations: New York, York, U.S, Virginia's Fairfax County

☆ The number of young working men without college degrees has tanked in the last 30 years. It could be because their wages have barely budged.
▼ + stars: | 2024-05-23 | by ( Ayelet Sheffey | Jacob Zinkula | Madison Hoff | ) www.businessinsider.com time to read: +6 min

Young men without college degrees have been dropping out of the workforce for decades. On Thursday, the Pew Research Center released a report delving into whether a college degree is worth it. The report compares economic outcomes for young adults who've completed a college degree with those who have not. "Accompanying that wages were also bid up for non-college educated young men at that time." Fry added, "the rising rates of young men with criminal records" could be a reason given they could have a hard time finding work.

Persons: who've, it's, —, Richard Fry, Fry, Pew, Gen, millennials Organizations: Service, Pew Research Center, Business, Labor, Bureau of Labor Statistics, Pew, Deloitte

☆ Welcome to the club: You're middle class but still counting your pennies
▼ + stars: | 2024-05-18 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +6 min

The middle class is more of a club than an income bracketThe ranks of middle-income earners have been shrinking, according to the Pew Research Center. A solid chunk of millionaires consider themselves middle class, despite accounting for just over 12% of American families. And there's good reasons," Lawrence R. Samuel, the author of the book "The American Middle Class: A Cultural History," told Business Insider. "Being middle class is almost like classless. Clinging to at least the mirage of the middle class might be important to upholding more core American ideals.

Persons: —, they're, Claire Tassin, Tassin, they'd, ALICE, Amanda, She's, there's, Rakesh Kochhar, That's, Kochhar, Lawrence R, Samuel, we're Organizations: Service, Business, Pew Research, Pew Research Center Locations: America, Texas

☆ By 2054, there will be 422,000 Americans over age 100. That poses a financial challenge
▼ + stars: | 2024-04-19 | by ( Greg Iacurci | ) www.cnbc.com time to read: +4 min

By 2054, there will be an estimated 422,000 Americans age 100 and older — more than four times the 101,000 in 2024, according to a Pew Research Center analysis of U.S. Census Bureau data. What's more, the centenarian population has nearly tripled in the last three decades alone, according to Pew. Among the best ways to hedge against outliving one's savings is by working longer, according to retirement experts. That may be more necessary as employers have offloaded responsibility for retirement savings onto workers' shoulders, by shifting from pensions to 401(k)-type retirement plans. "People need to be prepared to work longer," he said.

Persons: Artur Debat, Pew . Irving Piken, Piken, Mark Rightmire, John Scott, Barry Glassman, Glassman, Pew's Scott, Scott Organizations: Pew Research, Census, Pew ., Woods Community, MediaNews, Orange, Getty, Finance, Wealth Services, Reference, Workers, Social Security, Security Locations: U.S, California

☆ How Instagram got its mojo back
▼ + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +8 min

AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.

Persons: Instagram, TikTok, —, I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts

☆ Death of Fringe Friendships: Making Gen Z Sad, Hurting Job Prospects
▼ + stars: | 2024-02-01 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +16 min

One of the biggest reasons for our shrinking social circles is the loss of fringe friends — casual friends that you enjoy seeing occasionally. These relationships might seem trivial or inconsequential, but experts and research indicate that fringe friends are vital. But now these fringe friend groups are disappearing, and we're all worse off for it. AdvertisementGlimmers of hope for Gen ZThe decline in fringe friends has also created a generational divide when it comes to who's doing well socially. There's no real solution to the loss of fringe friends.

Persons: Nikol Moses, Moses, Gen, would've, That's, —, Gen Zers, It's, Juliana Horowitz, Daniel Cox, Cox, what's, he'd, we've, Danielle Bayard Jackson, Long, Evan Paul Cudworth, Cudworth, Anna Goldfarb, I've, he's, Pew's Horowitz, Jackson, she'd, Goldfarb, it's, — Moses Organizations: Brisbane —, IRL, Pew Research Center, Gallup, Pew, American Survey, Survey, Survey Center, American Enterprise Institute, bodega, Federal Reserve Bank of Philadelphia, Facebook, Social, DMs, Pew Research, American Locations: Melbourne, Brisbane, Brooklyn, New York

☆ In many ways, Gen Zers are better off than their parents were 30 years ago, but fewer are financially independent — here's why
▼ + stars: | 2024-01-27 | by ( Jessica Dickler | ) www.cnbc.com time to read: +2 min

However, Gen Z adults are also less likely to own a home, be married or have children. Pew surveyed about 1,500 adults between the ages of 18 and 34 and more than 3,000 parents of adult children. Gen Z is generally defined as those born between 1996 and 2012, including a cohort of teens and tweens. Now, 25% of young adults live in a multigenerational household, up from just 9% five decades ago. Meanwhile, as living with mom and dad has become more common for young adults — it's also more socially acceptable, according to Parker.

Persons: Gen, Pew, Zers, Kim Parker, they've, Nicole Smith, that's, Janet Yellen, — it's, Parker Organizations: Pew Research Center . Pew, Georgetown University Center, Education, Workforce, CNBC, Treasury, Pew Research Center

☆ State-run 'auto-IRA' programs aim to close retirement savings gap
▼ + stars: | 2024-01-04 | by ( Greg Iacurci | ) www.cnbc.com time to read: +4 min

They save about $165 a month, on average, said John Scott, director of Pew's retirement savings project. It's unclear how many other companies instead opted to sponsor their own 401(k) plan or other workplace plan. Why states are stepping inThere's a common thread here: A realization that people aren't saving enough for retirement, Scott said. The typical saver age 55 to 64 has just $71,000 of 401(k) savings, according to Vanguard data. Pew estimates that state spending will rise by $334 billion from 2021 to 2040 due to insufficient retirement savings.

Persons: John Scott, Scott, Pew, Washington —, Roth, they've Organizations: Auto, Workers, Trusts, Center for Retirement, Companies, Vanguard, Social Security Locations: Delaware, Hawaii , Maine, Minnesota , Nevada , New Jersey , New York, Vermont, Massachusetts , Missouri, New Mexico, Washington, U.S

“This year, overall views of the United States are much more positive than views of China in most places surveyed,” the report said. The 2019 survey recorded a median of 55% across 22 countries showing favorable views of the U.S., compared to a median of 39% of China. Of the same countries in 2023, medians of 58% and 21% had positive views of the U.S. and China, respectively. Then, a median of 53% across 15 countries reported favorable views of the U.S., compared to a median of 43% with favorable views of China. In 2023, medians of 59% and 27% across the same countries had favorable views of the U.S. and of China, respectively, according to Pew.

Persons: Joe Biden, “, Xi Jinping, Biden, Pew, Camp David, ”, Laura Clancy, Clancy, Donald Trump, Xi, Biden –, George W, Bush, China’s, Hu Jintao, — Organizations: WASHINGTON, Pew Research Center, China, Pew, Camp, Initiative, U.S Locations: United States, China, Washington, U.S, Australia, Poland, Japan, South Korea, Indonesia, South Africa, Mexico, favorability, Nigeria, Beijing, Germany, Sweden, Israel, Italy

☆ Americans say caring for aging parents is more important than saving money to hand down to your children
▼ + stars: | 2023-09-29 | by ( Kamaron Mcnair | In Kamaronmcnair | ) www.cnbc.com time to read: +6 min

Ashley Ray was in the midst of purchasing her "dream car" when she got a troubling call from her mother. Ray's car deal was delayed, so she was able to use the money to help her mom avoid losing the house. She was glad to be able to help her mom, but as she told her Twitter followers, "god loves a joke." It can be stressful to prioritize your own long-term financial needs when other people are relying on you. There can also be a cultural expectation to take care of your parents and other relatives as they age, Miura says.

Persons: Ashley Ray, it's, Ray, Ray's, Danielle Miura, Miura Organizations: CNBC, Pew Research, AARP

☆ Retailers are shaping a wave of laws to crack down on organized theft — here's how they do it
▼ + stars: | 2023-08-11 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +13 min

Since 2022, at least nine states – six so far this year – have passed laws to impose harsher penalties for organized retail crime offenses. The new and proposed laws aim to deter brazen retail crime and go after the so-called kingpins who lead organized theft groups. But critics say the measures may not actually reduce organized retail crime, and could disproportionately harm marginalized groups. Plus, dozens of states already have organized theft laws on the books and the crime is still increasing, according to trade associations. Retailers and lawmakers say the misdemeanor charges have emboldened theft groups and allowed organized retail crime to spread.

Persons: Scott Olson, Doug McMillon, shoplifters aren't, Adrian Hemond, It's, they're, Chuck Grassley, Catherine Cortez Masto, CORCA, Cortez Masto, Cortez, Grassley, Sen, Anna Moneymaker, David Johnston, Jake Horowitz, Horowitz, criminologists, JC Hendrickson, Hendrickson, it's, cleaver, Manhattan, Manhattan DA Alvin Bragg, Barry Williams Organizations: CNBC, National Retail Federation, Walmart, U.S . Senate, Grassroots, eBay, Target, Coordination Center, Nevada Democrats, Cheyenne High School, Pew Charitable Trust, Justice Action Network, Walgreens, Manhattan DA, New York Daily, Getty Locations: Chicago , Illinois, U.S, Iowa, North Las Vegas , Nevada, Florida, Manhattan , New York, New

☆ Investing in Space: Americans think spotting asteroids should be NASA's top priority, Pew says
▼ + stars: | 2023-08-10 | by ( Michael Sheetz | In Michaeljsheetz | ) www.cnbc.com time to read: +4 min

CNBC's Investing in Space newsletter offers a view into the business of space exploration and privatization, delivered straight to your inbox. CNBC's Michael Sheetz reports and curates the latest news, investor updates and exclusive interviews on the most important companies reaching new heights. Let's start with how Americans view the importance of U.S. leadership in space. If the Americans surveyed by Pew were in charge, it's doubtful the Artemis moon program would exist at all. About 70% of respondents said space companies offer a "mostly good" contribution to space exploration, and 63% saw companies as helping open up space travel to more people.

Persons: CNBC's Michael Sheetz, –, It's, it'd, Artemis Organizations: Pew Research Center, Space Force, FAA, FCC, NOAA, NASA, Pew Locations: U.S

☆ Workers at risk of AI radically changing their jobs aren't too worried about it
▼ + stars: | 2023-07-30 | by ( Madison Hoff | ) www.businessinsider.com time to read: +5 min

A Pew Research Center analysis highlights the degree to which jobs, industries, and workers might be exposed to AI. More exposure for jobs means AI "can either perform their most important activities entirely or help with them" per the report. This was used to figure out the degree in which different kinds of activities and jobs are exposed to artificial intelligence. Overall, almost a quarter of US workers were in the least exposed jobs in 2022 per the report. That's slightly higher than the 19% of workers in jobs that are considered most exposed to AI.

Persons: Rakesh Kochhar, Pew, Kochhar, Sam Altman, Jobs Organizations: Pew Research, Service, Pew Research Center, Pew, realtors, McKinsey Locations: Wall, Silicon

☆ Half of Americans polled see China as the biggest threat to the U.S., says Pew
▼ + stars: | 2023-07-27 | by ( Sumathi Bala | ) www.cnbc.com time to read: +3 min

Saul Loeb | Afp | Getty ImagesHalf of Americans polled widely view China as the biggest threat facing the U.S., a new Pew research center survey revealed. In an open-ended question, Americans were asked to name any country as the greatest threat to the U.S. — 50% named China. While it's difficult to compare responses from year to year, Pew noted that "Americans have not always seen China as the top threat to the United States." "When we last asked a question of this sort in 2019, equal shares of Americans pointed to China and Russia as the greatest threat facing their country," it said. The survey reflects Americans' view of China have become more negative over time — particularly since 2020, added Pew.

Persons: Joe Biden, Xi Jinping, Saul Loeb, Pew, Laura Clancy, we've, Pew's Clancy, Henry Kissinger, Kissinger, Biden, Antony Blinken, Janet Yellen, John Kerry Organizations: Afp, Getty, Pew, CNBC, U.S . Locations: Nusa Dua, Bali, China, Russia, United States, U.S, Ukraine, Taiwan Strait, Beijing, Washington

☆ Why Gen Z, Millennials, Boomers, and Gen X Fight: Generational Conflict
▼ + stars: | 2023-07-26 | by ( Kelli María Korducki | ) www.businessinsider.com time to read: +15 min

Gen Z is soft, millennials are embarrassing, boomers are evil, and no one has thought about Gen X in years. But late this spring, Pew announced it would no longer use generational labels such as millennial and Gen Z in its research. By and large, Cohen shares Duffy's view that generational labels make it tough for both experts and laypeople to distinguish between generational traits and universal, or multifactorial, occurrences. To its credit, Pew has been transparent in acknowledging how the use of generational labels may have tilted its analyses. Pew "does believe generational research can be a useful tool in the right context," Parker told me.

Persons: Gen X, Pew, Kim Parker, Parker, Obama, Millennials, boomers, Gen Zers, Xers, —, Karl Mannheim, Louis Menand, Menand, Andrew M, Lindner, Sophia Stelboum, Azizul Hakim, William Strauss, Neil Howe, Strauss, Howe's, Baby Boomer, Portia, Zers, Gen Xers, Philip N, Cohen, it's, Bobby Duffy, Duffy, Stelboum, Hakim, Michael Dimock, Kelli María Korducki Organizations: Pew Research Center, Pew, Skidmore College, University of Maryland, College, Washington, King's College London Locations: Mannheim, New York City

☆ A new report on the top 451 podcasts in the US shows the power of true crime. Here were 4 other key takeaways.
▼ + stars: | 2023-06-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Pew Research Center analyzed 451 top-ranked podcasts in the US. When it comes to top-ranked shows, the adoption of video is split down the middle. A new study from Pew Research Center, released on Thursday, found that just over half (51%) of the top-ranked podcasts in the US have a video component. Half of top-ranked podcasts have a video component51% of the podcasts Pew analyzed release a video version, almost always on YouTube — 97% of podcasts with a video component publish it there. Roughly half of top-ranked podcasts seek audience supportAround half of top-ranked podcasts (47%) ask their audiences to support them by offering options like subscriptions, donations, or merch.

Persons: Galen Stocking, Pew, Joe Rogan, Stocking, Emma Chamberlain, Alex Cooper Organizations: Pew Research Center, YouTube, Edison Research, Apple, Spotify Locations: Gimlet

☆ True crime dominates among top-ranked podcasts. Here are 4 other takeaways from new Pew research, from video's rise to the state of exclusivity.
▼ + stars: | 2023-06-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Persons: Galen Stocking, Pew, Joe Rogan, Stocking, Emma Chamberlain, Alex Cooper Organizations: Pew Research Center, YouTube, Edison Research, Apple, Spotify Locations: Gimlet

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