Burger King wants to exude a "positive aura" by having staff say "you rule" to every customer. Deborah Derby told Bloomberg that the exchange "forces that extra few seconds of engagement." The phrase was a tagline introduced by Burger King in 2022. AdvertisementThe announced changes come amid a renewed focus by Burger King on customer satisfaction. January 12, 9:00 p.m. — This story has been updated with comments from Carrols Restaurant Group Inc. and Burger King.

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Persons: Burger King, Deborah Derby, —, Derby, Patrick Doyle, Burger, aren't, Doyle, Peter Perdue, Perdue Organizations: Bloomberg, Service, Inc, Derby, Carrols, Restaurant Brands, Burger King North, Burger King Locations: Burger King North America