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☆ Impossible Foods CEO discusses the company's 'meatier' makeover and plant-based future
  + stars: | 2024-03-14 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailImpossible Foods CEO discusses the company's 'meatier' makeover and plant-based futureImpossible Foods CEO Peter McGuinness joins 'The Exchange' with CNBC's Kate Rogers to discuss Impossible Foods' branding aimed at attracting meat eaters, obstacles facing the plant-based meat industry, and more.
Persons: Peter McGuinness, CNBC's Kate Rogers Organizations: Impossible, Foods
☆ Americans are quitting plant-based meat due to high prices, worse taste, and questionable health benefits
  + stars: | 2023-02-15 | by ( Jacob Zinkula | ) www.businessinsider.com   time to read: +5 min
In 2020, retail sales of plant-based meat grew 45%, surpassing the $1 billion mark for the first time. Questionable taste and health benefits are scaring off consumersFirst, it's unclear whether the plant-based meat industry has a growing customer base. On the all-important issue of taste, many Americans say plant-based meat disappoints, and some experts think the industry's efforts to compare plant-based meat to the real thing is a losing battle. Additionally, while plant-based meat has environmental benefits, growing research suggests it may not be much — if at all — healthier than traditional meat, something consumers are beginning to suspect. It's also possible that cultivated meat — meat grown from animal cells in a lab — will prove to be the answer, though this innovation could face some obstacles as well.
☆ One of the biggest problems for plant-based products — people don't know where to find them at the grocery store
  + stars: | 2023-01-30 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +4 min
Where plant-based meat sits in a grocery store can affect sales. Sales of plant-based meat grew quickly during the early months of the pandemic. But that growth slowed down in 2022, leading some analysts to question the long-term potential of plant-based foods. Earlier this month, Bloomberg Businessweek published a cover story declaring plant-based meat was "just another fad." In response, Impossible took out a full-page ad in the New York Times that decried media coverage "hating on plant-based meat."
☆ Impossible Foods is laying off 20% of its employees in the third round of cuts at the company in roughly a year
  + stars: | 2023-01-30 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +2 min
Impossible Foods is laying off 20% of its workforce, Bloomberg reported Monday. It's the third time in a year that Impossible has made cuts as plant-based meat sales slow down. The plant-based meat brand plans to eliminate 20% of its employees, Bloomberg reported on Monday, citing an unnamed source. A spokeswoman for Impossible Foods did not immediately respond to a request for comment from Insider. In January 2022, Impossible let go of a smaller group of "fewer than 15" employees, Bloomberg reported at the time.
☆ Impossible Foods founder Pat Brown is taking a leave of absence less than 2 months after launching an innovation arm at the plant-based meat company
  + stars: | 2022-11-17 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +2 min
Impossible Foods Founder Pat Brown is taking a leave of absence from the company. Brown stepped down from the top job in April to make way for Peter McGuinness, a Chobani veteran. Impossible Foods founder Pat Brown is taking a leave of absence from the plant-based meat company, Insider has learned. Brown's leave started this week, according to an email sent to staff and shared with Insider by two employees. Impossible employees have told Insider that McGuinness has brought more business experience to the CEO role.
☆ Impossible Foods' new CEO is pining for a Super Bowl ad and status as a household name. First, he'll have to win over employees.
  + stars: | 2022-10-14 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +10 min
Peter McGuinness, Impossible Foods' new CEO, has said he wants a Super Bowl ad. "He's said 'Super Bowl ad' at least a thousand times," a current marketing employee said. But Super Bowl spots cost several million dollars each, putting them out of reach for Impossible, the employee said. Insider spoke with five current and former Impossible Foods employees about McGuinness' and Brown's leadership and the future of the company. Impossible Foods meatballs Impossible FoodsFrom R&D to marketingUnder Brown, Impossible was a company focused on research and development.
☆ Leaked email: Impossible Foods founder Pat Brown stepping down from c-suite role to lead new research arm as executive shake-up continues at the plant-based meat maker
  + stars: | 2022-09-26 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +3 min
Impossible Foods founder Pat Brown is stepping down as chief science officer. He'll lead Impossible Labs, a new arm of the plant-based meat company focused on research. Pat Brown is moving into a new role at Impossible Foods, the company he founded and used to helm as CEO, for the second time this year. In an email, an Impossible Foods spokesperson confirmed Brown's new role and said it was a planned leadership change. In the meantime, three other research and development executives will report directly to McGuinness: Rachel Fraser, vice president of downstream process development; Sergey Solomatin, vice president of research, materials, and texture; and Celeste Holz-Schietinger, vice president of product innovation.
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