Two years ago, it started building a new tech platform called Convert, and officially launched it this year.
Convert helps retailers who sell ads ensure their inventory is available to as many advertisers as possible.
This provides more competition for ad slots, so retailers get a fair price for their inventory.
PubMatic's technology also helps retailers sell to smaller advertisers as well.
PubMatic's Convert provides a portal for those smaller advertisers to log on and manage their retail media buys.
Persons:
PubMatic, Rajeev Goel PubMatic, IPG, Peter Barry
Organizations:
Lyft Media
Locations:
Spanish