Pete Rozelle’s immediate reaction could not accurately be described as unbridled enthusiasm. He had, for the last three years, been the general manager of the Los Angeles Rams. They wanted to put him in charge of the whole league. It was an offer, in Rozelle’s mind, that he had to refuse. “You’ve got to be kidding,” he told them, according to Michael MacCambridge’s magisterial history of the league, “America’s Game.” “That is the most ludicrous thing I have ever heard.”

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Persons: Pete Rozelle’s, Mara, Jack, Dan Reeves, Paul Brown, “ You’ve, ”, Michael MacCambridge’s Organizations: Los Angeles Rams, Giants, Rams, Rozelle Locations: Kenilworth, Miami, Wellington, Cleveland