The organization will be renamed Club CMO and will merge with the marketing group Brand Innovators. Salesforce quietly discontinued the CMO Club in April, a marketing organization it acquired in 2020. Now, CMO Club, which has about 900 top marketers as members, will change its name to Club CMO because Salesforce still has rights to the original name, and merge with a similar industry group called Brand Innovators. "The CMO Club was where we could have those private and personal conversations without the press and sales people," said Club CMO board member Carol Kruse. In her decades-long career as a marketer, she's used advice from her peers at Club CMO roughly 50 times, she estimated.

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Persons: Salesforce, Carol Kruse, Kruse, she's, Pete Krainik, Marc Sternberg, Sternberg Organizations: CMO, Brand Innovators, Club, Brand, Salesforce, SEC Locations: Europe, Japan, Australia, Singapore