Fandom unveiled the top 25 game and TV/film franchises of 2023 with Marvel, One Piece, Elder Scrolls, and Harry Potter following Star Wars. The idea was to give a unified view on what's capturing fan attention and why, said Perkins Miller, Fandom's CEO. Fandom study describes why franchises fans buy. "We saw original fans far less likely to watch those," Iaffaldano said of the animated shows. FandomOverall, world-building, as exemplified by Star Wars, was the most important factor in love of a franchise, cited by 32%.

---

Persons: Scrolls, Harry Potter, Perkins Miller, Warner, David Zaslav, Bob Iger, Marvel, Barbie, hasn't, Zelda, Anthony Iaffaldano, Iaffaldano, It's, Miller, they're Organizations: Star Wars, Marvel, Star, deca, Warner Bros, Discovery, Disney, Nintendo, Netflix, Paramount