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Ashok Kumar | Getty Images Entertainment | Getty ImagesWhat is recession pop? Recession pop largely refers to the body of music that emerged during the Great Recession, which started in late 2007 and lasted for 18 months. It's a lot of Katy Perry, and a lot of hyper, very fast music," said Lewis. Why is recession pop having a renaissance? That tension has given way to recession pop."

Persons: Taylor Swift, Ashok Kumar, Charlie Harding, Harding, Joe Bennett, Katy Perry banger, Katy Perry, Lewis, Kevin Mazur, Bennett, Diane Negra, Charli XCX, Negra Organizations: Getty, New York University Steinhardt School of Culture ,, Human, Berklee College of Music, Pepsi, University of Phoenix, Farm, University College Dublin, Google, Dow Jones, Bank of America Locations: Singapore, Glendale , Arizona, U.S

☆ Anthropic's AI chatbot Claude is posting lyrics to popular songs, lawsuit claims
▼ + stars: | 2023-10-18 | by ( Hayden Field | ) www.cnbc.com time to read: +2 min

Universal Music has sued artificial intelligence startup Anthropic over "systematic and widespread infringement of their copyrighted song lyrics," per a filing Wednesday in a Tennessee federal court. One example from the lawsuit: When a user asks Anthropic's AI chatbot Claude about the lyrics to the song "Roar" by Katy Perry, it generates an "almost identical copy of those lyrics," violating the rights of Concord, the copyright owner, per the filing. The lawsuit also named Gloria Gaynor's "I Will Survive" as an example of Anthropic's alleged copyright infringement, as Universal owns the rights to its lyrics. Anthropic was founded in 2021 by former OpenAI research executives and funded by companies including Google , Salesforce and Zoom. "We have been focused on businesses, on making Claude as robustly safe as possible," Daniela Amodei, co-founder and president of Anthropic, told CNBC in a July interview.

Persons: Katy Perry, Claude, Gloria Gaynor's, Anthropic's, Anthropic, Kamala Harris, OpenAI's, Daniela Amodei Organizations: Pepsi, University of Phoenix, Farm, Universal Music, Universal, Google, White, Microsoft, CNBC Locations: Glendale , Arizona, Tennessee, Concord, ABKCO

☆ 13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling
▼ + stars: | 2023-09-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

Mattel's Barbie is just one of many big brands getting serious about making Hollywood-style entertainment. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Brands are also getting more systematic about tracking the projects' outcome so they can justify the cost. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. Showtime/PepsiPepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: Barbie, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, It's, Procter, Kimberly Doebereiner, Paolo Mottola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, Showtime, Pepsi PepsiCo, PepsiCo, Pepsi Super, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Cindy Crawford recreates her iconic Pepsi ad in ‘One Margarita’ music video
▼ + stars: | 2023-08-01 | by ( Scottie Andrew | ) edition.cnn.com time to read: +3 min

CNN —TikTok’s song of the summer, the ecstatically explicit “One Margarita,” just got a raucous new music video — with a cameo from none other than supermodel Cindy Crawford. In the music video, Crawford recreates her famous 1992 Pepsi Super Bowl ad, in which she visited a dusty vending machine at a general store to grab and gulp a cold Pepsi while young boys ogled her. With one margarita, Moore raps, she’ll “open her legs.” By the time she’s had five margaritas, well, even her partner is feeling open to experimentation. From Giant Music“One Margarita (The Margarita Song)” was originally improvised by Moore on the spot in May. The original 1992 Pepsi ad featured Cindy Crawford gulping down the soda in sweltering heat.

Persons: CNN —, Margarita, ”, Cindy Crawford, Chick Angel, Crawford, margarita, Rande Gerber, Angel Laketa Moore, Moore, she’ll, she’s, she'll, Kevin Fredericks, Cindy, tickled Moore, Fredericks, Casa, Steve Terrell, Carl Dixon, —, Saucy Santana, Cindy Crawford gulping, James Corden Organizations: CNN, Pepsi, Louisiana State University, Children’s Locations: Mexican, Madison , Wisconsin

☆ Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers
▼ + stars: | 2023-07-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

It's not just Barbie — lots of big brands are getting serious about making Hollywood-style entertainment. Insider identified 13 new and established players making the biggest moves in the space. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. PepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: It's, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Ryan Gosling, Margot Robbie, Barbie, Ken, Jaap Buitendijk, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, Procter, Kimberly Doebereiner, Paolo Mattola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Companies, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, PepsiCo, Pepsi Super, Showtime, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

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