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Search resuls for: "Pepsi Points"


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But perhaps Pepsi's most memorable disaster (in the US, anyway) was when it was nearly forced to buy a McDonnell Douglas AV-8B Harrier II fighter jet for one of its consumers. He never got it, but the memory of his attempt has long outlived the Pepsi Points campaign. A pile of Liquid Death cans at a festival. All you need to do is visit the giveaway site and start a text chain, buy a Liquid Death product from a physical store, and text a photo of the receipt. The company swears entrants to the jet contest will not have to take them to court to get the prize.
Persons: Kendall Jenner, McDonnell Douglas, Douglas, Jerod Harris, John Leonard, that's, it's, Joseph Okpako, Andy Pearson, Liquid, Adweek Organizations: Service, PepsiCo, Pepsi, McDonnell, Getty, Netflix, Pepsi Points, Warsaw Pact, Albatros Locations: America, Philippines, Czech, Los Angeles, Czechoslovakia, Warsaw
Pepsi launched a "points" promotion in 1996 that included a "joke" prize of a $23M fighter jet. College student John Leonard took this challenge seriously, and launched a plan to nab the prize. Pepsi launched a rewards scheme called Pepsi Points, with customers able to redeem items using points accrued from buying its drinks. The company released a TV commercial for the promotion that ended with the claim that 7 million points would allow a Harrier fighter jet worth about $23 million to be redeemed. However, he saw a loophole: buy Pepsi Points for 10 cents each, meaning the seven million points needed for the jet would cost $700,000.
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