But many customers still witness challenges during and after checkout, including false declines and fraud. Below are four common checkout mistakes that enterprise e-commerce businesses make and how to avoid them. If those thresholds are too conservative, they can lead to false declines; if they're too liberal, they become more vulnerable to fraud. E-commerce merchants lost an estimated $11.1 billion in false declines last year. The machine learning models can distinguish between legitimate and fraudulent transactions to reduce false declines.

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