President Donald Trump and Democratic presidential candidate Joe Biden are seen during the final debate of the 2020 presidential election, Oct. 23, 2020.
The previous presidential election cycle, in 2016, totaled $2.6 billion in political ad spending.
Zoom In Icon Arrows pointing outwards AdImpactAdImpact projected that the 2024 cycle will show a 13% increase from four years earlier.
The group anticipates at least $7 billion of the 2024 total will go toward TV ad spending.
More than a quarter of that $10.2 billion total, $2.7 billion, will come from presidential ad spending alone, according to AdImpact.
Persons:
Donald Trump, Joe Biden, Pavlo Conchar
Organizations:
Democratic, LightRocket