The news: Morgan Stanley said Alphabet, Amazon (AMZN) and Meta are among the stocks that are best positioned to capture long-term gains from maturing artificial intelligence (AI) capabilities. AI has the ability to "accelerate digital transformation, change consumer behavior and drive more durable multi-year digital growth," Morgan Stanley analysts wrote in a research note this week. Moreover, this "AI Effect" could create a $780 billion online advertising opportunity, with "GOOGL and META as the largest beneficiaries," according to Morgan Stanley. The Club take: The Morgan Stanley note is further validation of just how real the generative AI opportunity is. So, it's encouraging to see Morgan Stanley paint a positive picture about Apple in the near-to-medium term.

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