The ultra-rich can afford nearly anything, but that doesn't guarantee access, especially for sold-out games or limited-edition luxury items. Many clients are willing to pay top dollar for coveted Taylor Swift tickets but can't find them, and they have asked their advisors for help tracking them down. Many financial institutions prefer white-labeling, repackaging the services with the banks' branding, Gaby Stanley of Ten Lifestyle Group told Insider. The UK-based concierge clients include Coutts, HSBC, and Merrill Lynch. Private-bank advisors help each other out, according to Yates, who has hooked up out-of-state advisors' clients with Miami Heat tickets when they visit Florida.

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Persons: Taylor Swift, Morgan Stanley's Valerie Wong Fountain, Morgan Stanley, Valerie Wong Fountain, Grace Yoon, Rockefeller, Yoon, Gaby Stanley, Coutts, Merrill Lynch, it's, Stanley, Paul Yates, Yates Organizations: Advisors, Business, Rockefeller Capital Management, Ten Lifestyle Group, HSBC, Michelin, Bank, Miami Super Bowl, Private, Miami Heat, Bank of America Locations: London, Japan, Fort Lauderdale, Florida