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☆ Amazon's appearance at Upfronts highlights push beyond digital ads and into traditional media
▼ + stars: | 2024-05-15 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +4 min

But it's no longer just about digital ad dollars, and Amazon's inaugural presence at this year's Upfronts events is the clearest indication that the e-commerce giant is prepared to take on traditional media. Amazon's Prime Video and other streamers would historically be featured at Newfronts, which is digital media's take on Upfronts. This year, they're projected to spend roughly $18.8 billion on traditional TV ads during Upfronts, an increase of 1% from a year earlier, according to eMarketer. 1 question all of you asked was, 'When are you going to show ads on Prime Video?'" He showed how the business has evolved to include digital video ads on Prime Video.

Persons: they're, Cowen, Alan Moss, we've, Reese Witherspoon, Jake Gyllenhaal, Paul Kotas, We've, Kotas, we're, — CNBC's Lillian Rizzo, Alex Sherman Organizations: Meta, Google, Amazon, Disney, Comcast, Netflix, Google's YouTube, Prime, Revenue, National Football League, CNBC Locations: Amazon, U.S

☆ Amazon CEO Andy Jassy now has 16 direct reports. See the growing and evolving list here, including a newly promoted executive from Alexa.
▼ + stars: | 2023-07-31 | by ( Eugene Kim | ) www.businessinsider.com time to read: +3 min

Amazon CEO Andy Jassy recently expanded his group of direct reports. Jassy has added at least 8 new executives to his direct reports since becoming CEO in 2021. Amazon recently created a new AI group that reports to CEO Andy Jassy. In his 2 years since becoming CEO, Jassy has added or replaced at least 8 executives in his top leadership team. (Jassy's direct reports are different from the S-team, a group of more than two dozen most senior decision-makers at Amazon).

Persons: Andy Jassy, Rohit Prasad, Prasad, Doug Herrington, Adam Selipsky, Brian Olsavsky, Jassy, There's, Dave Clark, Jay Carney, Jeff Blackburn, James Hamilton, Mike Hopkins, Eric Remling, Beth, Dave Limp, David Zapolsky, Drew Herdener, WW Communications Eric Rimling, Paul Kotas, Peter Krawiec, Alexa Stacey Pistole, Steve Boom, Steve Schmidt, Eugene Kim Organizations: Amazon, Alexa, Business, Amazon Studios, Amazon Devices, WW Amazon, WW Communications, Amazon Video, Corporate Locations: It's

Amazon on Tuesday began laying off some employees in its advertising as part of CEO Andy Jassy's effort to rein in costs, the company confirmed. Jassy last month announced Amazon would lay off 9,000 employees, on top of the 18,000 cuts already announced last November and in January. In March, Jassy said the latest round would affect employees in Amazon's advertising, cloud computing, Twitch livestreaming and human resources divisions. Importantly, I want to acknowledge and thank our impacted colleagues for the work they have done on behalf of Amazon Ads customers. PaulWATCH: Watch CNBC's full interview with Amazon CEO Andy Jassy on message to investors, new AI tools and stock price

☆ Amidst the layoffs at Amazon, the company's ultra-secretive research lab is at risk of being shut. It's a sign things are changing 'dramatically' at the company.
▼ + stars: | 2022-11-14 | by ( Eugene Kim | ) www.businessinsider.com time to read: +14 min

Early last month, members of Amazon's secretive in-house research lab, Grand Challenge, were called into an unexpected video meeting. Weibel announced 3 of the 5 projects Grand Challenge was working on would shut down, effective immediately. When other team employees wanted to collaborate with the team, they needed additional approvals from its leadership. Amazon Glow was among the Grand Challenge projects to be discontinued at the end of this year. Getting support promoting Grand Challenge projects was a challenge too.

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