Movie studios have new competition — from Madison Ave.A slew of brands got behind films and TV shows in 2024 as they try to combat ad fatigue. "Brands, platforms, and partners, they're all open for business more than I've ever seen," said Paul Furia, head of content and creative packaging at ad agency Media by Mother. New ones like Sonic Gods Studios are going a step further, using brands to fully finance TV shows from the start. Top talent are no longer turning up their noses at brand films (or their money). Read: 13 production companies helping Chase, Pepsi, and more brands make Hollywood movies and TV for streamers like NetflixAdvertisementStreamers are willing partners in brand films.

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Persons: Paul Furia, Mills, Doug Martin, Ally, Michael Sugar's Sugar23, Ron Howard, Brian Grazer's, Saint Laurent, Pedro Almodóvar, David Cronenberg, Chase, They're Organizations: Walmart, Brands, Hollywood, Media, Nike, Studios, Pepsi, Netflix Locations: Madison Ave