Sotheby’s has scored big off of Tom Brady.
The auction house held its “GOAT Collection” sale on Tuesday night, selling all 41 items offered for a total of $9 million.
Brady’s rare yellow gold Rolex Daytona Paul Newman "John Player Special" from 1969 sold for $1.1 million, making it the top-selling item in the auction.
The Rolex worn by Tom Brady during the 2023 season.
The auction house says of the 800 people registered to participate in Tuesday’s auction, 34% were new customers and 40% were under the age of 40.
Persons:
Sotheby’s, Tom Brady, Paul Newman, John, Brady, Robert Kraft, ”, Brahm Wachter, “ I’ve, ” Brady
Organizations:
Gillette, Super Bowl, Patriots Hall of Fame, University of Michigan