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☆ Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who's buying what and where.
▼ + stars: | 2023-11-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms. The Influencer Marketing FactoryBeauty products and clothes are the most popular items bought on social mediaOver 25% of the respondents who did buy products on social media said they bought apparel on social media, while 19% purchased beauty products. Over a third of those who bought on social media spent more than $100A total of 35% of those who bought something said they'd spent more than $100. Almost 10% of those who bought something on social media did so weekly. This discovery aspect is a big focus for social platforms.

Persons: Bridget Dolan, Douyin, Patrick Nommensen, TikTok, they'd, Alessandro Bogliari, execs, Instagram Organizations: influencer, Influencer, Factory, Business, YouTube, Intelligence, Facebook Locations: Los Angeles, China

☆ TikTok is heavily promoting Shop as it eyes e-commerce as a key growth driver. Here's a 9-page document it's used to court creators and sellers.
▼ + stars: | 2023-07-31 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

TikTok is wooing brands and creators to try its in-app shopping feature, Shop. In June, TikTok UK hosted an online summit detailing how to get started on Shop and best practices. Read the full 9-page document TikTok shared after the summit with information about Shop. Creators, meanwhile, are being offered cash bonuses, freebies, and other perks for promoting TikTok Shop products. In the UK, TikTok continues to aggressively pursue sellers, and offering "solutions designed with complex businesses in mind," Patrick Nommensen, UK e-commerce general manager, told Insider in June.

Persons: TikTok, Kris Boger, Patrick Nommensen Organizations: TikTok, Shop, Bloomberg, Amazon, Street Journal Locations: Southeast Asia, Europe, China

☆ TikTok may be preparing to sell its own products in the US as it tests the strategy in the UK, a new trademark filing suggests
▼ + stars: | 2023-06-21 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok is testing a new shopping section in the UK version of its app called Trendy Beat. TikTok may be preparing to sell its own products in the US, per a new trademark application filed by a subsidiary of its parent company ByteDance. It filed a trademark application in the US for Trendy Beat on May 30, listing mostly apparel items such as clothing, bathing suits, and footwear as goods associated with the mark. A spokesperson for TikTok told Insider product selections for its Trendy Beat feature may be informed by popular trends on the platform like #TikTokMadeMeBuyIt. It's turned to the UK and Indonesia to test e-commerce features first.

Persons: TikTok's, Patrick Nommensen, TikTok, It's, Nommensen, Marta Biino, Emma Cosgrove Organizations: Financial Times, Beat, YouTube Locations: Indonesia, Asia

☆ TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw
▼ + stars: | 2023-06-12 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

But TikTok is betting on livestream shopping, which has been a flop in the US. Much of TikTok's success ecommerce success has come from livestream shopping, which is an enormous market in countries like Indonesia. In the US, in contrast, livestream shopping has yet to take hold. There hasn't been much evidence of a turn toward livestream shopping in the US so far. Read more about TikTok's shopping strategy

Persons: TikTok, Instagram, Gen Z, it's, Izea, It's, Patrick Nommensen, Insider's Marta Biino, hasn't Organizations: Morning, YouTube, Facebook, Bloomberg Locations: Southeast Asia, Indonesia, TikTok

☆ TikTok reportedly wants to take on Amazon and 4x its shopping business this year — but it faces big challenges
▼ + stars: | 2023-06-08 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

It seeks to grow TikTok Shop from $4.4 billion in sales last year to up to $20 billion this year, Bloomberg reports. It faces big challenges in the US market where livestream shopping hasn't caught on. The global roll-out of TikTok Shop has faced some setbacks, however. The major social platforms like Instagram and YouTube have struggled to make livestream shopping a habit among US consumers. If TikTok hopes to ride the livestream shopping wave to go head-to-head with Amazon, something will have to change drastically in the way Americans shop.

Persons: TikTok, Patrick Nommensen, Insider's Marta Biino, Nommensen, Instagram Organizations: Bloomberg, Morning, TikTok, Street Journal, Financial Times, YouTube Locations: Southeast Asia, Indonesia, Asia, Europe, TikTok

☆ A TikTok Shop exec breaks down the company's vision for the product and how it's wooing brands and creators
▼ + stars: | 2023-06-01 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

With Shop, TikTok wants to replicate the success of commerce on its Chinese sister app Douyin. Patrick Nommensen, TikTok GM of UK ecommerce, discussed some of the details for brands and creators. TikTok has big ambitions for shopping and has been investing heavily in it — from developing a logistics business to powering in-app purchases through TikTok Shop. Overseeing TikTok Shop has been one of Nommensen's focuses. Nommensen said TikTok has been working with some high-tier creators and celebrities on a strategic basis to spread awareness around TikTok Shop, pairing them with merchants.

Persons: TikTok, Patrick Nommensen, It's, Nommensen, Nommensen's, livestreaming, Sellers, it's Organizations: TikTok, ByteDance, Street Journal, Facebook, Insider Intelligence Locations: Asia, TikTok, Musical.ly, Spain, Brazil, Southeast Asia, China

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