'October theory' originated on TikTok and is the belief that fall is the best time to set goals. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . For those who struggle to meet their yearly goals, the issue might just be timing. According to "October theory," a concept that originated on TikTok in 2023 and recently went viral, people feel more motivated to set and pursue goals because they realize the year is almost over. They would reflect on their year so far and help each other set 90-day goals to finish it out strong.

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