Patagonia's sales soared during the pandemic. A Patagonia spokesperson told BI that it uses less air freight now than it did before the pandemic. Related storiesThe Patagonia spokesperson said it had been tricky to navigate the demand for instant gratification. Adams recalled that at an event in about 2013 in Idaho, Chouinard seemed shocked at how large Patagonia's sales representatives' trucks were. Several people said the 72-hour deadline for CX employees was insufficient to make such a major life decision.

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Persons: Yvon Chouinard, Chouinard, It's, Vincent Stanley, Alan Adams, Adams, Robert F, Campbell Brewer, —, Stanley, Nick Helmreich, Helmreich, who's Organizations: Patagonia, AP, Workers, Patagonia's, BI, Washington Post Locations: Patagonia, Montana , Wyoming, Alaska, California, Freeport , Maine, AP Patagonia, Idaho, Ventura , California, Reno , Nevada, Patagonia's Reno