All of which has apparently sent fans flocking to Levi’s for denim jeans, denim jackets and Western clothing since the album was released on March 29.
Levi’s has made its own moves to capitalize on Beyoncé namechecking the brand and the extra attention it’s receiving.
Angus Mordant/Bloomberg/Getty Images“Act II: Cowboy Carter” has also led to a rise in Western boot sales.
Sales spiked another 45% the following week when “Texas Hold ‘Em” reached the top of Billboard’s Hot 100 chart, Circana said.
Beyoncé has also lifted Western boot sales at Calares, a women’s shoe and accessories chain, said Dana Telsey, a retail analyst at Telsey Advisory Group.
Persons:
Bey, Cowboy Carter, Post Malone, Levi’s, ”, Michelle Gass, Beyoncé, Angus Mordant, Cowboy Carter ”, Circana, Taylor Swift, Beth Goldstein, Dana Telsey, Etsy, Th, CNN’s Lisa France
Organizations:
New, New York CNN, Bloomberg, Getty, Circana, Telsey Advisory, Billboard, Deutsche Bank
Locations:
New York, Pass_by, Instagram, Stockholm