Bernard Arnault's family is set to become a majority shareholder in Paris FC. AdvertisementBernard Arnault's family is set to invest in Paris FC football club alongside Red Bull as the billionaire LVMH CEO further embraces the world of sport and its lucrative sponsorship opportunities. Red Bull will acquire a 15% stake. "LVMH operates a global business and needs to find global audiences and global languages," Luca Solca, a senior analyst at Bernstein covering global luxury goods, told Business Insider. LVMH and Red Bull did not immediately respond to a request for comment from Business Insider.

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Persons: Bernard Arnault's, LVMH, —, Red Bull, Pierre Ferracci's, Arnault, Louis Vuitton, Moët Hennessy, Luca Solca, Bernstein Organizations: Paris FC, Rolex, Service, Paris FC football, Bloomberg, Ligue, TAG, Olympic, Paralympic Games, Business Locations: Paris, LVMH, Swiss