Read previewConsumers could end up paying the (personalized) price as AI becomes more popular, FTC Chair Lina Khan recently warned.
Khan said that dynamic pricing, while a separate pricing strategy, may have helped price targeting become more prevalent as people become increasingly used to encountering it.
Dynamic pricing itself has already proven controversial in some areas.
Wendy's received major heat from customers after announcing plans to introduce dynamic pricing and AI-enabled menu changes as early as 2025.
Later, the fast-food chain clarified that its dynamic pricing would not raise prices but rather only provide discounts.
Persons:
—, Lina Khan, Khan, there's, we've, Wendy's, Kroger, Elizabeth Pancotti, Pancotti
Organizations:
Service, Innovation, Business, FTC, Microsoft, Walmart, Roosevelt Institute