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☆ Instagram is taking aim at a wave of alternative social-media apps as it launches and tests new features
  + stars: | 2023-11-25 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Over the last several months, Instagram has been testing and rolling out several features to bring us closer to our friends. And yes, that means more "Close Friends" tools. Earlier this month, Instagram expanded the Close Friends feature, which lets users curate content for a smaller follower pool, to the feed. You can post your memes and photo dumps directly to your grid and only your close friends can see them. A Meta spokesperson confirmed that Instagram is working on two internal prototypes that could push some new apps to the sidelines.
Persons: Instagram, Kylie Jenner, Amo, Alessandro Paluzzi Organizations: Meta, Apple, Business, TikTok, Facebook, Paluzzi Locations: amo
☆ How Instagram's expansion of 'Close Friends' to feed posts could signal a new strategy to boost growth
  + stars: | 2023-09-06 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Instagram is testing a "Close Friends" feature for the feed, the company confirmed. The Meta-owned platform is starting to test a feature that will allow users to post content in their feed to a "Close Friends" audience — similar to the Close Friends feature the app rolled out for stories. "We're testing the ability for people in select countries to share feed posts with their Close Friends," a Meta spokesperson told Insider in an email. Coming to Instagram 🔥 Close Friends feed post. Instagram's push to expand "Close Friends" could signal a bigger change in how the company is thinking about what users want.
Persons: Instagram, Alessandro Paluzzi, Lia Haberman, —, haring Organizations: UCLA
☆ Meta's new Twitter rival, a 'text-based conversation app' called Threads, is available to pre-download in the US
  + stars: | 2023-07-04 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
Instagram's new Twitter-like app, called Threads, is now available for pre-order in the US. The app is expected to officially drop July 6, according to its App Store description. The app, called Threads, is expected to officially drop July 6, according to its App Store description. Over the weekend, several people spotted that the new app was listed on the Google Play app store for Android. The app description currently reads:"Say more with Threads — Instagram's text-based conversation appThreads is where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow.
Persons: Alessandro Paluzzi, Alex Heath, Chris Cox, Jack Dorsey, Instagram, Sydney Organizations: Instagram, Morning, Google, Android, Twitter, Sydney Bradley Locations: Italian
☆ Instagram's new Twitter rival 'Threads' appears to be showing up on the European Google Play app store
  + stars: | 2023-07-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +4 min
Now the Threads app has been spotted on the Google Play app store in Europe. After months of rumors, Instagram's Twitter rival may be hitting the app store soon. Over the weekend, several people spotted that a new app called "Threads" was listed on the Google Play app store for Android. A link to the desktop version of the Google Play app store appears to only be available in European countries, such as Italy, France, Spain, and Germany. The Threads app is currently listed on the Google Play app store in European countries.
Persons: Instagram, Alessandro Paluzzi, Alex Heath, Chris Cox, Oprah, Mark Zuckerberg, Adam Mosseri, Eric Wei, We've, Wei, Daniel Morgan, Sydney, Marta Biino Organizations: Instagram, Google, Morning, Twitter, Android, Meta, Synovus, Sydney Bradley Locations: Europe, Italian, Italy, France, Spain, Germany, Meta
☆ Instagram appears to be developing an AI chatbot with 30 different personalities to choose from
  + stars: | 2023-06-06 | by ( Madeline Berg | ) www.businessinsider.com   time to read: +2 min
Instagram appears to be testing out an AI chatbot, according to a mobile developer. The chatbot could answer questions, give advice, and help users write messages. Earlier this year, Snapchat released its own AI chatbot to generally negative reviews. Users will be able to choose between 30 different personalities for the AI agents, Paluzzi says. The company is developing a way for advertisers to create and test ads using AI.
Persons: Instagram, Snapchat, Alessandro Paluzzi, Paluzzi, Zuckerberg Organizations: Meta
☆ Meta is building an 'Instagram for your thoughts' that could take on Twitter competitor — and it could be a 'great opportunity'
  + stars: | 2023-05-02 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Meta is building a decentralized text-based social network that will integrate with Instagram. It's no longer a secret that Meta is building out its own decentralized text-based social network. "We're exploring a standalone decentralized social network for sharing text updates," a spokesperson for Meta told Insider in a statement when asked about the prototype. "It's a great opportunity for them to fill that void with Twitter going through such a transition." Meta's decentralized social network could very well face the same fate.
☆ Meta is working on its own Twitter-like social network. Here's why an 'Instagram for your thoughts' could win as competitors multiply.
  + stars: | 2023-04-28 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Meta is building a decentralized text-based social network that will integrate with Instagram. It's no longer a secret that Meta is building out its own decentralized text-based social network. "We're exploring a standalone decentralized social network for sharing text updates," a spokesperson for Meta told Insider in a statement when asked about the prototype. "It's a better idea than a lot of other things that have come out of Meta recently," Morgan added. Meta's decentralized social network could very well face the same fate.
☆ Instagram is the new 'business card' for creators. Here's why industry experts say this could be Meta's secret weapon.
  + stars: | 2022-12-12 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +7 min
Instagram has become a "business card" or "Rolodex" for creators and business owners. Here's why creator industry insiders and experts say messaging is a big opportunity for Instagram. "I could not do my business without Instagram DMs," said Eric Wei, a former Instagram staffer who left to found creator economy fintech startup Karat. Meta's making moves to monetize messagingCracking how to monetize messaging isn't so straightforward. This year, Meta hosted "Conversations" in May, a developer event focused on business messaging, after canceling its annual and broader developer event, F8.
☆ Instagram is making it easier for influencers to earn money from brand deals with new tools like creator portfolios and campaign listings
  + stars: | 2022-10-21 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +4 min
Instagram's creator marketplace is also being updated to improve discoverability. In November, Instagram will begin to let some influencers build media kits within the app through a new feature called "creator portfolios." Creator portfolios are part of the Meta-owned platform's broader creator marketplace offerings, which are currently only available to select influencers within the US. Instagram is adding tools that will help make sponsorship opportunities more visible within its creator marketplace. InstagramThus far, Instagram's creator marketplace has been relatively quiet, according to several influencers who Insider spoke with last month.
☆ Instagram is expanding its creator marketplace to improve discoverability of brand deals and let influencers include media kits
  + stars: | 2022-10-20 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +4 min
Instagram's creator marketplace is also being updated to improve discoverability. In November, Instagram will begin to let some influencers build media kits within the app through a new feature called "creator portfolios." Creator portfolios are part of the Meta-owned platform's broader creator marketplace offerings, which are currently only available to select influencers within the US. "A media kit is really important in that relationship between the brand and the creator, so the fact that they now have a creator marketplace, media kits are a natural fit." Instagram is doubling down on its creator marketplaceAlong with the media kit update, Instagram hopes to improve discoverability on its creator marketplace with "Projects" — Instagram's name for brand sponsorship campaigns.
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