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CNBC's Inside India newsletter: Will AI make or break India?
  + stars: | 2024-05-02 | by ( Ganesh Rao | ) www.cnbc.com   time to read: +9 min
But one that could foreshadow India's growth story. Can Teleperformance's stock plunge be the canary in the coal mine for what is likely to happen to India because of AI? But it's likely to be a blip for India's growth trajectory, given the macro forces at play. Besides creating jobs that are less likely to be immediately disrupted by AI, India could also be a net beneficiary of artificial intelligence. The Indian stock market indexes, Sensex and Nifty 50 , are heading for a positive week again — up by 1% and 1.2%, respectively.
Persons: Findlay Kember, Klarna, ChatGPT, K Krithivasan, Krithivasan, Narendra Modi, It's, Shilan Shah, Goldman Sachs, Vinay Dwivedi, Ashok Gulati, Nomura, League Pickleball, Karine Jean, Pierre, Jerome Powell, Raghuram Rajan, Ashish Jain, CNBC's Ayushi Jindal Organizations: AFP, Getty, India's Tata Consultancy Services, Financial Times, TCS, World Bank, International Monetary Fund, University of Oxford, Capital Economics, Investment, Nomura, Qualcomm, Powerchip Semiconductor Manufacturing, UPI, India, Commission, Agricultural, United Pickleball Association, Global Sports, PPA, League, Washington Post, White, U.S ., Federal, CNBC, Reserve Bank of India, University of Chicago Booth School of Business Locations: Swedish, Paris, India, Chennai, U.S, Europe, China, Singapore, South Korea, Canada, United States
The United Pickleball Association and Global Sports announced a deal on Thursday to bring the PPA Tour and Major League Pickleball to the world's most populous country. It's the first international deal and major announcement for the United Pickleball Association, which was created after a merger between Major League Pickleball and the Professional Pickleball Association last February. The PPA Tour and Major League Pickleball retained their own distinct brands after the merger. "The PPA Tour India and MLP India will create a pathway for players to compete on pickleball's biggest stage and reach the top of the sport. The deal will also launch PPA Tour India, offering ranking points to players at events around the country.
Persons: Jose A, Iglesias, League Pickleball, Major League Pickleball, Connor Pardoe, Shashank Khaitan Organizations: El, El Nuevo Herald, Tribune, Service, Getty, United Pickleball Association, Global Sports, PPA, League, Major League, Professional Pickleball Association, MLP, India, MLP India, APP, Global Locations: Miami, El Nuevo, India, Asia, Australia, United Kingdom, Spain, Sweden, pickleball
Major League Pickleball and the Professional Pickleball Association have completed their long-awaited merger agreement and infused new capital into the sport, the leagues announced Thursday. The agreement comes after months of drama, hostility and negotiations between the competing pickleball leagues as they now join forces to determine the future of professional pickleball. "Today is an exciting day for everyone involved or interested in the world of pickleball," said PPA Tour founder and CEO Connor Pardoe. The merger will bring together more than 150 professional pickleball players, including many top-ranked players in the world. The PPA Tour features individual bracket-style tour, while MLP is a team-based format.
Persons: Lacy Schneemann, Major League Pickleball, Al Tylis, Tom Dundon, Connor Pardoe, haven't, Bruce Popko, Steve Kuhn, Julian DePietro, Brooks Wiley Organizations: Florida, League Pickleball, BLQK, Major League, Professional Pickleball Association, PPA, MLP, SC Holdings, D.C, Pickleball Team, CNBC, CNBC PRO Locations: Columbus , Ohio
Major League Pickleball finals at Pickle & Chill on October 16, 2022 in Columbus, Ohio. Emilee Chinn | Getty ImagesDozens of professional pickleball players have formed a collective to voice their concerns about recent pay cuts and the future of the sport. In a letter obtained by CNBC, the collective shared their dissatisfaction with how they have been treated by Major League Pickleball and the Pro Pickleball Association Tour. The MLP and the PPA Tour are currently negotiating a proposed merger. CNBC spoke with multiple players who say they feel like they've been unfairly treated or received threats for not agreeing to the proposed pay cuts.
Persons: Emilee Chinn, Major League Pickleball, they've, LeBron James, Tom Brady, Kevin Durant, Patrick Mahomes, Julio DePietro, Steve Kuhn, Brooks Wiley, DePietro, Connor Pardoe, Jillian Braverman, Braverman, It's, Ritchie Tuazon Organizations: League Pickleball, Getty, CNBC, Major League, Pro Pickleball, MLP, PPA, Florida, NYSE, PPA Tour, MLP Challenger, California BLQK Bears Locations: Columbus , Ohio, Pardoe, California
Carvana PPA Tour Courtesy: Carvana PPA TourProfessional Pickleball is getting a dedicated home: The Tennis Channel. "It's going to create so much more access for people," PPA Tour owner Tom Dundon told CNBC. The pair will also create pickleballtv, a 24/7 standalone free, ad-supported streaming channel featuring matches as well as entertainment surrounding the sport. Dundon added it's a 50-50 partnership between the two entities, noting the PPA Tour will put the capital in and Tennis Channel will bring its production and media expertise. He foresees the joint venture propelling further media rights deals with the help of Tennis Channel executives that are familiar with TV carriage negotiations and building up streaming platforms.
Persons: Pickleball, Tom Dundon, Sinclair, Dundon, Read, Ken Solomon Organizations: Tennis Channel, PPA, Tennis, CNBC, Disney, ESPN, Paramount, CBS, Prime, Fox, Apple, Major League Soccer, MLS Locations: U.S, Pickleball.com
Lacy Schneemann of the Florida Smash returns a shot during a group play Major League Pickleball match against BLQK at Pickle & Chill on October 15, 2022 in Columbus, Ohio. After weeks of drama in professional pickleball, the PPA Tour and Major League Pickleball have again agreed to merge, the leagues said Wednesday. "As professional pickleball continues to rapidly grow, we could not be more excited to provide both players and fans with the clarity and consistency of a unified professional pickleball organization," Major League Pickleball founder Steve Kuhn said in a statement. On the professional level, Major League Pickleball teams values have skyrocketed, with some teams going for $10 million. Major League Pickleball owners include many high profile athletes from LeBron James and Kevin Durant to Tom Brady and Patrick Mahomes.
Persons: Lacy Schneemann, League Pickleball, Tom Dundon, pickleball, Steve Kuhn, Kuhn, Dundon, LeBron James, Kevin Durant, Tom Brady, Patrick Mahomes Organizations: Florida, League Pickleball, BLQK, PPA, League, SC Holdings, MLP, pickleball, Major League Pickleball Locations: Columbus , Ohio
The Professional Pickleball Association and Major League Pickleball are now at odds after announcing in November that they would join forces and merge team competition leagues. The PPA told CNBC that MLP has not yet signed the partnership deal they verbally agreed to 10 months ago. "I don't know what Steve Kuhn's intentions were the entire time," Connor Pardoe, PPA Tour CEO told CNBC. Kuhn told CNBC that there are "numerous misrepresentations of reality" taking place, without providing specifics. He said if the PPA is willing to pay their players more, he's willing to talk about aligning with the league.
Persons: There's, Major League Pickleball, Tom Dundon, Steve Kuhn, Steve, Connor Pardoe, Pardoe, Kuhn, we'll, Julio DePietro, Zubin Mehta Organizations: Seattle Pioneers, Los Angeles Mad, Premier League, Professional Pickleball Association, Major League, PPA, CNBC, MLP Locations: San, San Clemente , California
Amazon's Prime Video streaming platform announced on Tuesday it's signed a multiyear deal with the Professional Pickleball Association for global streaming rights to four live PPA Tour events per year, including the 2023-2024 PPA Tour World Championship Series. "When something has an explosion in growth, naturally it catches our eye," Charlie Neiman, head of sports partnerships at Amazon Prime Video, told CNBC. Connor Pardoe, CEO and cofounder of the Pro Pickleball Association, called the deal "monumental" for the burgeoning league. "We're always looking at content and making sure our offerings on Prime Video reflect our customers interests," he said. Earlier this month, the PPA Tour announced that ESPN will cover eight of the league's tournaments.
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