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☆ I worked my way up to a $500k AI job at Google without a Ph.D. Here are 2 methods I've used to stay competitive in my industry.
▼ + stars: | 2024-12-05 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +7 min

In my experience, it's more common to have a master's or Ph.D. than just a bachelor's in the AI and machine learning field. AdvertisementHere's how I got an AI job at Google without a Ph.D. and how I stay up-to-date in this rapidly developing industry. The following summer, I did a different internship, also in machine learning. I wanted to go into machine learning because it was a rapidly developing field being used to solve hard problems like spam reduction. He put me on a team working on an AI model for auto-capitalization in Google Docs.

Persons: He's, Singh doesn't, Pushkar Singh, I've, I'm, they'll, they're, They've, they've Organizations: Google, Indian Institute of Technology, Tech Locations: Pushkar, California, India, Indian Institute of Technology Hyderabad, I'd, Japan, Bengaluru, Silicon, PMax, America

☆ Meta shares hit intraday record after analyst says company 'has too many advantages to count'
▼ + stars: | 2024-04-04 | by ( Ashley Capoot | In | ) www.cnbc.com time to read: +3 min

Meta founder and CEO Mark Zuckerberg speaks during the Meta Connect event at Meta headquarters in Menlo Park, California, on Sept. 27, 2023. Meta shares jumped to an intraday record on Thursday after analysts at two firms raised their price targets on the stock, citing optimism over the company's growing market share in digital advertising. Analysts at Jefferies lifted their price target on Meta to $585 from $550 and said the company's gain in the ad market will increase this year. Among the roughly 50 price targets tracked by FactSet, RBC's estimate is tied for the highest along with that of both Wells Fargo and First Shanghai. The decision to invest $27 billion in capital expenditures last year "has helped the company develop several strategic advantages over its peers."

Persons: Mark Zuckerberg, Wells, Zuckerberg, Meta, they've Organizations: Meta, Nasdaq, Federal Reserve, Jefferies, RBC Capital Markets, Amazon, Google, RBC Locations: Menlo Park , California, First Shanghai, TikTok, U.S

☆ Apple has begun testing an AI-powered ad product similar to Google's Performance Max as it looks to supercharge its $7 billion ad business
▼ + stars: | 2024-03-11 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Apple is taking a cue from Google and Meta by experimenting with a new AI-powered way to buy its App Store ads, according to two people familiar with the matter. Commentators have previously speculated that Apple would soon bring ads to Maps, Apple TV+, and its Books app. Most of that revenue is derived from its App Store search ads, though it has recently made progress in other areas. Apple now offers sponsorships and other ad integrations within its broadcasts of MLS Soccer on Apple TV. It has also made key hires in areas including adtech and TV ad sales, which suggests it may have bigger advertising ambitions, such as following rivals like Netflix and Apple by adding an advertising tier to Apple TV+.

Persons: Max, it's, Apple didn't, Eric Seufert, Seufert, Apple Organizations: Apple, Google, Business, Meta, Mobile, MLS Soccer, Netflix

☆ Advertisers pumped up to 90% of their Google ad spend into its AI tool, and some are now questioning whether it's actually performing.
▼ + stars: | 2023-11-06 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Performance Max also drove retailers' spend with Google's shopping ad products up 16% year-over-year, according to Tinuiti. Digital agency Arm Candy said that 45% of retailers' Google spend is handled with Performance Max. Specifically, the source said that the return on ad spend of Performance Max campaigns started slowing down this summer. Brand search campaigns are when companies buy search ads against their own brand names, like Hershey's buying "Hershey's" keywords, for example. Advertisers that like Google's AI say it helps them find new customersGoogle has tried to address advertisers' concerns about what Performance Max buys.

Persons: Max, Belardi Wong, Candy, Max proliferates, Zach Thompson, Thomas, We've, Merkle, Brendon Kraham, Brand, Google's Kraham, Calla Murphy Organizations: Google, YouTube, Max Locations: ROAS

☆ Google is shaking up its sales strategy to push its most important AI-powered product to more advertisers
▼ + stars: | 2023-10-24 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

These smaller advertisers work with the Google Customer Solutions (GCS) team and spend between $250,000 to $2 million per quarter, according to a Google source. An official restructure of the sales team hasn't been announced internally but the recent sales moves reflect this broader trend, those sources said. "Performance Max has been around for three years, keeps getting better and drives increased performance for advertisers ," a Google spokesperson said. Agency executives have also noticed Google sales people trying to push Performance Max to mid-sized advertisers. However, some people familiar with the product are skeptical of Google's sales strategy.

Persons: –, hasn't, Max, there's, We're, Sellers, We've Organizations: Google, YouTube, " Agency, Gmail, Meta

☆ IPG Mediabrands 'privacy alert' says clients should 'consider' a pause on Google ads product
▼ + stars: | 2023-08-17 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +18 min

Google has disputed the Adalytics report, with a spokesperson describing it in a statement to Insider as "deeply flawed and misleading." An IPG Mediabrands spokeswoman said it was not accurate to say the agency was recommending a pause on any Google product. "What worries me about this Adalytics report is that Performance Max campaigns have allegedly been observed to run on made-for children inventory," Schreurs said. The article also refers to research undertaken by 3rd party (Adalytics) and the Adalytics report also mentions the following IPG/MB clients: 1. GAF For several of the above clients, the Adalytics report references that IPG/Matterkind placed the ad.

Persons: Max, IPG Mediabrands, Adalytics, wasn't, IPG, Ruben Schreurs, Schreurs, Edward J, Markey, Marsha Blackburn, Dyson, Matterkind, Biden's Organizations: Google, YouTube, The New York Times, Federal Trade Commission, COPPA, Republican, New York Times, Brand, Adalytics, NY Times, BMO, BMW, Nike, Intuit, Honda, FTC, United States, Association, MFK Locations: Massachusetts, Tennessee, United, MFK

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