Roku is set to announce Jay Askinasi as its new ad-sales boss, sources say. Askinasi will join from PMX, a division of the ad giant Publicis Groupe. Askinasi fills the role left vacant by Alison Levin, who left for NBCUniversal last year. AdvertisementThe streaming and smart-TV company Roku is set to announce that it has hired Jay Askinasi, a senior exec at the ad giant Publicis Groupe, to lead its global media revenue business, according to sources familiar with the matter. Askinasi would fill the role left vacant by Alison Levin, who left the streamer in November to join NBCUniversal as president of its ad-sales unit.

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Persons: Jay Askinasi, Alison Levin, —, Charlie Collier, Roku Organizations: Groupe, Askinasi, NBCUniversal, Service, Business Locations: PMX