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☆ Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand
▼ + stars: | 2024-10-15 | by ( Samantha Grindell | ) www.businessinsider.com time to read: +5 min

On Sunday, Stanley and Target released a collection of "Wicked"-themed Quencher cups. AdvertisementTarget and Stanley released their latest limited-edition collaboration on Sunday, delighting water bottle enthusiasts and musical fans alike. The videos were reminiscent of those that appeared after Target and Stanley released their Valentine's Day collaboration in January. Savvy marketing can help StanleyThe enthusiasm over the "Wicked" Quencher collection comes after a banner year for Stanley. Courtesy of StanleyBut as the excitement around the "Wicked" collection indicates, Stanley can maintain its popularity with buzzy collaborations.

Persons: Stanley, —, Alicia Briggs, Oz, Briggs, Quencher, Elphaba Quencher, Love, Piper Sander, Olivia Rodrigo, Barbie's, — Stanley Organizations: Shoppers, Service, Target, Business, CNBC, Influencer Intelligence, LoveShackFancy Locations: Target

☆ Stanley cups are 'on the way out' along with skinny jeans, wealthy teens say
▼ + stars: | 2024-10-13 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +5 min

At the same time, the brand's popularity may have peaked and is "on the way out," teens said in the firm's annual survey. While Stanley's multi-colored insulated cups still have considerable caché, upper-income teens told Piper Sander that the products could soon see the same fate as skinny jeans. Upper-income male teens surveyed ranked Stanley cups as their fifth-most fashion trend on the way out. Keith told Business Insider the survey's fashion trend question is open-ended, meaning that respondents are not prompted by a list of options. "They really kind of struck gold with these larger, thick cups, with the handle and a straw," Keith told BI.

Persons: Piper Sandler, Stanley, —, Piper Sander, Peter Keith, Alexia Morgan, Keith, doesn't, weren't, Piper Sandler's, Morgan, hasn't, Dominick Organizations: Service, CNBC, PMI

☆ Here's what's on Gen Z's 'micro-spending' wish list
▼ + stars: | 2024-10-09 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

Gen Z is choosing "micro-spending" over traditional financial milestones, analyst Riani Kenyon said. AdvertisementTwenty-somethings are ditching traditional financial milestones in favor of filling their wish lists with more instant forms of gratification. Gen Z is collecting trinketsSonny Angel dolls have become a hit with American Gen Zers. Related storiesThey're adhering to trendsHailey Bieber, a trendsetter for Gen Z, has many lining up to buy her beauty brand. RhodeAs the TikTok For You Page refreshes, so do the hot new items that Gen Zers must have.

Persons: Riani Kenyon, —, Ellyn Briggs, Meredith Whitney, Gen, Kenyon, Angel, Zers, Edmond So, Z, Sonny Angel, Sonny Angel unboxing, Hailey Bieber, Briggs, Gen Zers, Shawn Owens, Hailey Bieber's, It's, Owens, Stanley, Megan Willett, Owala, Todd Owyoung, Gen Z, That's Organizations: Service, Financial, American Express, China Morning, Getty, Dreams USA, Rhode, Wei, NBC Locations: TikTok, Hailey Bieber's Rhode

☆ Best Amazon back-to-school supplies 2024
▼ + stars: | 2024-08-09 | by ( Bethany Heitman | Bethany Heitman Is A Contributing Editor At Nbc Select. | ) www.nbcnews.com time to read: +12 min

SKIP AHEAD Classroom supplies | Lunch boxes, water bottles and backpacks | Dorm essentials | TechThe best back-to-school supplies from AmazonTo curate a list of the best back-to-school supplies from Amazon, we focused on items that have been recommended to us previously by experts or with a minimum of a 4.0-star average rating. Classroom supplies for back-to-schoolThese notebooks, which have a 4.7-star average rating from over 2,500 reviews on Amazon, come in a set of 6. This pack of pens has a 4.7-star average rating from over 43,000 reviews on Amazon. This case has a 4.7-star average rating from over 12,675 reviews on Amazon. Look no further than this model from Texas Instruments, which has a 4.7-star average rating from 2,556 reviews on Amazon.

Persons: bento, Lindsay Schneider, Keurig, you’ll, Bethany Heitman, TikTok Organizations: Target, Walmart, Amazon, Texas Instruments, NBC, Tech, MacBook, Bluetooth, AA, Kindle, Facebook, Twitter Locations: Amazon, sharpener, Rockland

☆ Trader Joe’s tiny coolers are selling like hot cakes. Why and how do products go viral?
▼ + stars: | 2024-06-15 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

But now “you can have it all happen instantly across the whole country.”Success strikes twiceThis isn’t even the first time little Trader Joe’s bags have gone viral. Because Trader Joe’s doesn’t boast much of an official online presence, “I’ve kind of taken on that role” with those pages, she said. A Trader Joe's mini tote bag is shown in Palmyra, N.J., on Wednesday, March 13, 2024. “It’s always a surprise.”The chain’s unusually loyal fanbase is eager for more Trader Joe’s branded merchandise, TikToker Heskett said, but Trader Joe’s doesn’t offer much of that. “You can’t buy a Trader Joe’s hat, you can’t buy a Trader Joe’s sweatshirt,” she said.

Persons: Thaddeus Yan, Joe’s, Yan, Stanley, “, Colin Campbell, Joe doesn’t, Talia Heskett, Joe’s Talia ”, Heskett, She’s, Christy Vetere, ”, Tara Miller, “ I’m, Christina Paciolla, Matt Sloan, Miller, Joe’s hasn’t, Jonah Berger, ” Berger, Lindsey Nicholson, G Yan, “ It’s, TikToker Heskett Organizations: New, New York CNN, eBay, University of San, Facebook, ”, tote, CNN, University of Pennsylvania’s Wharton School, Nike, Variety, Trader Joes, Getty, G Locations: New York, London, University of San Diego’s, Vetere, Palmyra, N.J, Queens , New York

☆ The maker of the massively popular Stanley cups is facing multiple lawsuits over the use of lead in its products
▼ + stars: | 2024-02-22 | by ( Samantha Grindell | ) www.businessinsider.com time to read: +6 min

The consumers said PMI withheld information that would have impacted their decisions to buy Stanley products in the first place. Stanley cups have become massively popular. Social media drew attention to lead in Stanley cupsConcern about lead in Stanley cups became widespread at the end of January when several TikTokers posted videos of themselves home-testing their water bottles for the substance. Although lead is dangerous to humans, public health experts have said that Stanley cups likely don't pose a threat. Despite the controversy around the traces of lead in its products and the recent lawsuits, Stanley cups remain popular.

Persons: Stanley, —, Mariana Franzetti, Robin Krohn, meritless, Franzetti, Matt Fowler KC, Plaintiff, Jack Caravanos, Stanley Quenchers, Brian van der, Krohn Organizations: Service, Pacific Market International, Business, PMI, Stanley, Clothing, Social, Washington Post, Hydro, Hydro Flask's Locations: Washington State

☆ Wow, turns out owning 75 Stanley cups isn't environmentally friendly
▼ + stars: | 2024-02-12 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +2 min

But the impact of manufacturing a stainless steel cup is significant, so you really need to use that cup a lot to make it worthwhile. And you're replacing dozens or even hundreds of single-use cups with that one reusable mug," said Sandra Goldmark of Columbia University's Climate School. Of course, this gets even hairier when you consider that Stanley cups have peaked in trendiness, and are now the domain of middle schoolers. The takeaway — at least environmentally: one Stanley cup is good. Many Stanley cups … not so good.

Persons: Stanley Quencher, Stanley, Sandra Goldmark, you've, —, … Organizations: Service, Business, The New York Times, Columbia, Climate Locations: California, trendiness

☆ Stanley Tumblers Contain Lead. Owala, Hydro Flask Pounce.
▼ + stars: | 2024-02-03 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

Read previewThe news that Stanley's insulated stainless steel cups contain lead sparked a frenzy of concern on social media about the potential health risks for consumers. Stanley acknowledged in a statement that it uses "an industry standard pellet" that contains "some lead" to seal the vacuum insulation of its tumblers. We want to assure you that Hydro Flask does not use lead in our vacuum sealing process," HydroFlask said in a post on Threads earlier this week. Marketing experts told Business Insider this is a smart strategic move for companies seeking to differentiate themselves from Stanley and win over customers. And lead is still bad for manufacturing workers and the environment — it's just not a significant health risk for Stanley customers.

Persons: —, Stanley, hasn't, Jack Caravanos, HydroFlask, Anita Rao, Rao, Bruce Clark, They're, isn't, nibble Organizations: Service, Business, New York, Washington Post, Hydro, Georgetown University, Northeastern University, NBC Locations: New York University, Oregon

☆ Stanley cups are tearing apart middle schools
▼ + stars: | 2024-01-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

Read previewI'm not sure it's hyperbole to say that Stanley cups — the colorful 40-ounce water vessels — are tearing apart the fabric of our society. The Cut reports that Stanleys have become the new status symbols for middle school girls. AdvertisementLewis's prediction seems spot-on: The cup is now the hot item for middle school girls — a demographic not exactly known for kind behavior if you deviate from the norm. Middle school is when kids can be ruthless about who has or doesn't have some arbitrary status symbol, whether it's Uggs or folding the waistband of your gym shorts the right way. (Back in MY day, we — gasp — used the school water fountain).

Persons: —, Stanley, Julia Reinstein, Stanley Quenchers, Gen Alpha, Matt Fowler KC, Z, Casey Lewis, Gen Zers, Jamie Sherman, Sherman, it's, Gen, 🥶🥶 Organizations: Service, Business, Target, Stanley, Gen, Gen Alpha Locations: New Hampshire, Dallas

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