Still, plastic diapers from mega brands like Procter & Gamble -owned Pampers and Kimberly-Clark -owned Huggies continue to dominate the market. Kudos Diapers Courtesy: HatchMark StudioIn the three years since its launch, Kudos has raised more than $6 million in funding. Reduce the globe's reliance on fossil fuels by building out new supply chains and developing sustainable products that are just as effective – if not better – than competitors. Even sourcing natural materials for use instead of plastics would be challenging for larger companies because of their scale, Saigal said. The reality is, when natural materials become cheaper than plastic," she said.

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Persons: Amrita Saigal, Clark, it'll, Saigal, it's, They're, Pampers Organizations: Environmental Protection Agency, Procter, Gamble, Massachusetts Institute of Technology, CNBC, Precursor Ventures, Xfund, Oversubscribed Ventures, MIT Locations: Kimberly