A new brick-and-mortar store from the e-commerce startup Outlandish is bringing to life the world of TikTok Shop. In addition to TikTok Shop, Outlandish has experience working with brands to help them sell on Douyin and other social apps. Other TikTok Shop sellers have experimented with adding livestreaming spaces to their storefronts, such as the New York-based pre-owned luxury store What Goes Around Comes Around. Outlandish, which began in 2018 as a social shopping agency in China, is an official TikTok Shop partner. If that does happen, August said Outlandish's Santa Monica sellers could pivot to livestreaming on other platforms.

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