Hot-dog giant Oscar Mayer is entering the plant-based industry with vegan hot dogs and sausages. They're set to cost between 40% and 60% more than the brand's traditional hot dogs, Bloomberg said. Lowering on-the-shelf prices has been a persistent challenge for plant-based meat makers. The company is launching non-animal-meat hot dogs and sausages at retailers nationwide in the US later this year, and they're set to cost between 40% and 60% more than the brand's traditional hot dogs, Bloomberg reported. A bun-length four-pack of Oscar Mayer NotHotDogs has a suggested retail price of $5.99, a spokesperson for the Kraft Heinz Not Company told Business Insider.

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Persons: Oscar Mayer, —, Oscar Mayer NotHotDogs, Kraft Heinz Organizations: Bloomberg, Service, Kraft, Company, Business Locations: Washington ,