Like movie theaters across the country that are facing the fallout of an actors’ strike and the shift to streaming, the Oriental Theater in Milwaukee was quite pleased to have Taylor Swift’s concert film coming to its screens. But “Taylor Swift: The Eras Tour,” which has been a box office rainmaker, comes with an unconventional stipulation: Theaters may only show it Thursdays through Sundays, said Cara Ogburn, the artistic director of Milwaukee Film, which runs the Oriental Theater. So what to do, she wondered, on the other three days of the week? “What if we show all Jake Gyllenhaal movies,” Ogburn suggested offhandedly, initially as a joke. The team’s resident Swiftie assured leadership that the theater would not be canceled for a lineup based on the pop star’s famous exes.

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Persons: Taylor, “ Taylor Swift, Cara Ogburn, Jake Gyllenhaal, ” Ogburn, offhandedly, Swiftie Organizations: Oriental Theater, Milwaukee Film Locations: Milwaukee